July 1, 2003
Feature Stories
Brands at the Crossroads
On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an...
Taking a Swing at ROI
ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you'll be hard-pressed to attend any agency...
Executive Privilege
When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime...
Editor's Note
Measuring a Course
In the 17th century, the British Navy commenced a domination of the world's oceans that was to last nearly 300 years. But one thing held it back: navigation...
Campaigns
Dog Days at Wal-Mart
ONE LUCKY DOG travels to the nation's capitol next month to represent the U.S. as Masterfoods and Wal-Mart wrap up a three-month campaign saluting working...
Deals
Universal, Nestl Ink Deal
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the...
Acquisitions
INTERPUBLIC SELLS NFO RESEARCH In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider...
Consumers
Natural Selection
THERE ARE MANY different ways that companies select the promotional offers they will use for their next promotional period. Companies and agencies use...
Channels
Squeeze Play
The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That's happening on its own....
Cutting through the E-Clutter
CONSUMERS ARE OVERWHELMED BY E-MAIL Inboxes are stuffed with an average 110 unwanted e-mails a week, an irritation to recipients, who report deleting...
Marketers
A Numbers Game
could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to...
eBay Tries Anything
EBay knows who its friends are: 69 million registered bidders and an increasing crew of marketers eager to reach that audience. Sprint, Hilton, McAfee...
Hot Properties
Upfront & Personal
Broadcast networks brought in a record $9.3 billion at this year's upfront, the annual spring selling period when the six nets present their fall lineups...
Seen and Heard at Star Power
Hollywood marketers gathered at The PMA's annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO's...
Products
New & Noteworthy Products
God Save the Queen Social tea has fallen by the wayside, but Salisbury Pewter, Easton, MD, can help put a little civilization back into the workday with...
Tools
Back-end and Below-the-Line Services
CLEAR CONNECTION With Do Not Call laws all the rage, Gryphon Networks has developed automated Do Not Call and privacy compliance solutions for telephone...
Guest Room
What Were They Thinking?
To take a quick humor break from your busy day, just click on Web sites like newsoftheweird.com or Yahoo's Oddly Enough news page. You'll find stories...
Trouble Indemnity
Earlier in this series, we discussed precautions that can and should be taken to avoid the pitfalls of online promotions (PROMO May and June). But suppose...
Rules of the Games
Digital promotions present a unique combination of compliance-related issues, especially regarding sweepstakes, contests and games. Vendors of digital...
Homework
All Dressed Up
I wonder who's wearing the red shirt these days. Minnesota Public Radio put a bunch of red corduroy shirts into members' closets during a fundraising...
Backward Glance
Licking the Competition Cold
To a child, a year is the eternity that passes between two birthday parties. Knowing how important these anniversaries are to children (and how many children...
People
Agency Moves
Classic Sportswear & Promotions, Greenwich, CT, named its new management team: Co-founder and director of marketing Dan McGurk, promotions director Dominic...
Client Side
Charles Henagan appointed VP-sales and marketing at New York City-based Santa Teresa USA. Rick Rodriguez, a nine-year Discovery Networks veteran, named...
Articles
Promo Online
Doing a deal abroad? I do a lot of work with a premium manufacturer in Hong Kong and visit once or twice a year. Each time I go there, my rep treats me...
