June 1, 2003
Feature Stories
Next Generation
When last we left DVC Worldwide as PROMO's Agency of the Decade, in 1999 it was laboring under debt from two ambitious Internet acquisitions and anxious...
Wish You Were Here
As the economy made its barely perceptible turn to recovery, brand marketers continued to shift spending from media advertising to promotional marketing...
TOP 25
DVC WORLDWIDE 44 Whippany Road, Morristown, NJ 07960Phone: 973-775-6700Fax: 973-775-6701URL: www.dvc.comOwnership: Lake CapitalCEO: George Valva KEY CLIENTS:...
Agency Rankings, 26-96
The following grid includes a description of agency capabilities, as provided by the company. For a full description of the methodology used to develop...
Big Man on Campus
360 Youth has come of age. Formerly a unit of MarketSource Corp., the Crandbury, NJ-based company has emerged from its $43 million acquisition by Alloy,...
Cross Training
CoActive Marketing Group showed its creative chops in 2002 while honing its multi-discipline portfolio. Its network of offices from its Great Neck, NY,...
Serving Time
You can't get more tongue-in-cheek than a life-size virtual mermaid challenging mallgoers to kiss like a fish. That's just one of Entertainment Marketing,...
Delivering the Goods
It's nearly a decade since Alison Glander founded Global Sales Development, a consultancy to radio stations. Since 1994, the company has been acquired,...
Integration gets Vindication
Eric Mower admits 2002 was a tough year but his agency still moved to 26th place in our ranking from 44th last year. We're feeling vindicated this year...
Conceptualizing
Who needs three ideas when one strong solution will do? That's the simple philosophy at Concept One and it's working well. The two-year old shop increased...
Eye on Innovation
Back in 1967 you could pull into an ESSO gas station and, with a fill-up from the attendant, get a scratch-off game card that reminded you to Put a Tiger...
Guild crafts Success
With its original founder Victor Ayala, still in the driver's seat, The Guild Group turns 23 this month. The privately-owned firm lives by the values...
Young at Heart
You gotta think like a kid. That's an oversimplification, of course, but it pretty much sums up the way Irvine, CA-based Strottman International operates....
Editor's Note
When truth hurts
They must have been some pretty strongly worded memos. A few months back, the word came down from the corporate HQs of several marketing communications...
Campaigns
Yard Sale
SNAPPLE is having a yard sale. Through Nov. 30, consumers collect special caps and redeem them at snapple.com for goods and prizes, such as scooters and...
Father Knows Best
NOW THAT THE MUSHY flowers-and-candy Mother's Day season has passed, it's time to break out the power tools for Father's Day. The Hallmark Channel is...
Deals
Acquisitions
D VU FOR DOMINICK'S? Safeway Stores may have found a buyer for its beleaguered Dominick's chain. The Yucaipa Cos. is rumored to be interested in buying...
Pepsi Picks Funnyman
Pepsi, Purchase, NY, tapped comedian Drew Carey to host its reality game show Pepsi Play for a Billion. The show, which airs in September on The WB, will...
Law
Mother of Invention?
Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer...
Consumers
Vicious Cycle
Spring is finally here, the war is over and the economy is starting to show signs of life (albeit mixed ones) for the first time in almost three years....
Marketers
From Tasty to T&A
There are always scads of new products at the Food Marketing Institute's annual show and this year was no exception, from Nestl's Toll House candy bars...
Double Standard
We're all familiar with the marketing mix: advertising, consumer promotion and trade promotion. Brands can, and do, spend money on all three. However,...
Hot Properties
Digging for Sponsors
Few sports were hotter than beach volleyball in the late 80s and early 90s. Considered the next big thing when it made its debut at the Atlanta Olympics...
Products
New and Noteworthy Products
Office Fun Chicago-based Microthin.com is offering a new mouse pad that companies can use as a promotional item to inform IT departments about their services....
Tools
Back-end and Below-the-Line Services
DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain...
Guest Room
Pitfall protection
This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues...
When good promotions go bad
Kellogg Co. announced in April that a computer error in its American Airlines' American Dream sweepstakes led to erroneously informing several thousand...
Homework
Wholesale Heartache
Bob Jacobsen's family won't drive down Highway 3 past Target. They've learned to humor me, says Bob, the patriarch of a family-owned department store...
Backward Glance
From Russia with Root Beer
EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I'd thought of that! Then there are the even less frequent occasions where...
People
Agency Moves
Morristown, NJ-based DVC Worldwide tapped Mickey Jardon as executive VP-managing director of its newly created brand DVC Co-Marketing. KK&A, Chicago,...
Client Side
Sony Pictures Entertainment, Culver City, CA, tapped George Leon as executive VP-worldwide promotions and product placement; he will head up a new office...
Account Action
Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,...
Marketing Services
Josh McCall named CEO for Jack Morton Worldwide, New York City. ID Media, Chicago, hired Rick Gillis as senior VP-director of client services. Mark Neuwirth...
Articles
CORRECTION:
Patent holder Laurie Cairns has not sued any marketer for using online fullfilment technology she patented in 2001, as reported in PROMO's Annual Report...
UPGRADING THE MENU
ASK THE PROMO PRO Have a question about event insurance or that Connecticut tax recently imposed on advertising services? Just ask one of our experts...
New and [much] improved
IT WAS FEELING more and more like an outdated suit. The PROMO Web site had a very gray flannel design that didn't reflect the energy or innovation of...
IMI Research
INSIGHT FROM IMIwww.imi-research.com
The numbers tell the story Research and consulting firm IMI International has begun sending us excerpts from its research initiatives. Watch for new of...
