March 1, 2003
Feature Stories
hire power
Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a...
majoring in the classics
Fashion's foe has always been fickle consumers. Just when an apparel brand has pinpointed the latest craze, chic shoppers move on. After two years of...
Footwear Programs Just Do It
Just when it seems every apparel marketer is kvetching about slim margins, shoe retailers are blowing out the doors with loyalty programs. The challenge...
Walk the Walk, Talk the Talk
The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone's favorite tax...
Editor's Note
Tipping point
The examples keep piling up: This month we profile yet another company that begins its marketing strategy by mapping out the role promotions will play....
Clarification
In a story appearing in PROMO January 2003, Pollard Banknote Limited of Winnipeg, Manitoba, was identified in the sidebar as a printing company that has...
Campaigns
Swiffers' Maiden Voyage
Procter & Gamble and Columbia TriStar Home Entertainment are cleaning up for this month's DVD release of the Jennifer Lopez film Maid in Manhattan with...
Deals
Acquisitions
24/7 REAL MEDIA DUMPS STAKE IN IPROMOTIONS 24/7 Real Media, New York City, has sold all but a minority interest in iPromotions, Inc. to a group of private...
Easy Riders
Subaru, Cherry Hills, NJ, has tapped four-time Tour de France champion Lance Armstrong as its new spokesperson, replacing actor Paul Hogan. The agreement...
Law
List Angst
The Federal Trade Commission is about seven months away from launching its controversial national Do Not Call list. Maybe. The list may be delayed by...
Consumers
Playing In Their World
It figures that the captain of the U.S. Beer Drinking Team (USBT) is a rocket scientist. Think of us as the beer version of MCI's Friends & Family, says...
Channels
Ask the pharmacist
Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two...
Marketers
By Design
Sometimes, it's beauty before brains. Miller Brewing Co. and Coca-Cola Co. have both used packaging redesigns to set marketing strategy to reinvigorate...
Agencies
Under-promise, over-deliver
Managing client projects is one of the most important parts of your business. Your profitability will live and die based on your firm's ability to deliver...
Account Action
Lippincott & Margulies, New York City, the branding and identity consulting firm, and sister firm Mercer Management Consulting, have united their brand...
Street Guerrillas
The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media...
Hot Properties
Spring Break 101
Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You're short on field staffers,...
Overseas
Privacy watchdogs nip at Europe
Pity the poor marketer trying to launch a creative promotional campaign in Europe. While the Commission of the European Communities wants to make it easier...
East meets West in the baking aisle
Marsa Kraft Foods, a joint venture between Kraft Foods International and Sabanci Holdings of Turkey, is among the leaders in the margarines, liquid oils...
Products
products
Wrap Em Up Sensational Baskets, Alpharetta, GA, offers gift baskets for almost any occasion and has added corporate gifts to its lineup, including the...
People
Agency Moves
Bob Lawrence has been named president of 141 Worldwide's Atlanta office. Previously executive VP-client services, he now has total bottom line responsibility...
Client Side
Miami, FL-based Burger King Corp. has appointed Robert T. Nilsen, former chief operating officer of Taco Bell Corporation, as president. He will have...
Articles
Beauty and the Beer
IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president...
