February 1, 2003
Feature Stories
Living the Image
Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that...
SECOND OPINION
Three years ago, Tamiflu was king of promotion. Nutley, NJ-based Roche kicked off the anti-flu brand with a ground-breaking mobile tour (designed by St....
Cause & Effect
THEY DID MORE THAN RUIN their own names in the past two years. As greed and mismanagement sent the likes of Enron, Adelphia and other giants plummeting...
Editor's Note
Theory of evolution
It's been six weeks since I arrived at PROMO. The first week, the January issue was in the final stages of editing. While I scrambled to figure out the...
Campaigns
Designs that Pop
In advance of the 40th anniversary of Pop-Tarts in 2004, Battle Creek, MI-based Kellogg Co. is kicking off a year-long promotion that lets kids create...
Deals
Britney bumped
Britney Spears is no longer the choice of a new generation. Beyonce Knowles of the R&B group Destiny's Child and co-star of this summer's Austin Powers...
New Home of the Whopper
Burger King may not have it its way, but the QSR finally has new owners. More than two years after London-based Diageo first put the fast food chain on...
Acquisitions
MERGERS AND ACQUISITIONS PLUMMETED IN 2002 After the tremendous buying binge of the 1990s, companies around the world pulled their purse strings tight...
Consumers
Hip Hop Nation
When Ford Motor Co. wanted to make inroads with urban car buyers, it became a cartoon. Literally. It all started when Ford fielded a pitch from ABC Radio...
Channels
Playing Hardball
Toys Us is playing hard one year after a reorganization that closed 27 U.S. stores (and finished remodeling the other 674), cut 1,900 jobs and centralized...
Marketers
Raising the curtain
DOLE FOODS IS BRINGING props along for this field trip. Next month Dole begins a three-market run for Five a Day the Color Way, a theatre production that...
Calling all Countries
How much literature, fine art, and theatre can you fit into a BMW Mini Cooper? Enough to cover the globe. BMW pulled out all the stops for a Mission Mini...
Agencies
Mojo a gogo
She is now the grande dame at an agency that sees itself as a grande dame of the promotions industry. But grand doesn't equal staid, and Jean Mojo has...
Martin Williams: piecing it together
Martin Williams I-Group had reached an impasse. The Minneapolis-based design and promotion agency, which began in the 1980s, had grown rapidly through...
APMA adopts new name
The Association of Promotion Marketing Agencies (APMA) has changed its name to the Marketing Agencies Association (MAA). Our members mostly have created...
Account Action
4Kids Entertainment, Inc., New York City, and Toys Us, Paramus, NJ, signed an agreement to jointly develop toys and games for sale exclusively at Toys...
Hot Properties
A word from the roadies
The summer concert season is beckoning, but before you slap your brand's name on that tour bus, listen up to seven tips from true roadies agency marketers...
Seeing red
Dogs might not eat soup and dragons don't necessarily grant wishes, but Scholastic and Sesame Workshop are banking on said ideas as they head into the...
The Second Coming
HBO Video and Artisan Home Entertainment are banking on weddings and whales to bring home-video success. The producers of the popular VeggieTales series,...
Overseas
Gee, Dad, where did that come from?
It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to...
Japan, land of the happy clippers
Although Japanese culture embraces premium brands and high tech, Japanese consumers gladly redeem mass-distributed coupons in restaurants, convenience...
People
Agency Moves
PriceWeber, Louisville, KY, promoted John Casi to senior account executive. Also, Brad Mercer promoted to account executive, Joe Gilson to account supervisor,...
Client Side
Heineken USA, White Plains, NY, appointed Maarten Kruijtzer director-national on-premise accounts. Erin Keefe-Feiner promoted to group director-affiliated...
