January 1, 2003
Feature Stories
Winning Bids
Dr Pepper/Seven Up Cos. launched the soft drink picture the 7UP logo, upside down by auctioning off the first 31 cases. The early-November launch put...
Brand Names
It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work...
Deja View
January Howard Beales, director of the Federal Trade Commission's Bureau of Consumer Protection, reiterates FTC chairman Timothy Muris' outline to enforce...
Editor's Note
New Year, New Faces
Choosing people for our annual Marketers of the Year feature is always an arduous task, but we think we've identified the individuals and organizations...
Campaigns
On the Game Again
WILLIE NELSON KNOWS a thing or two about lax tax bills. The country music legend had a run-in with the IRS in 1990 when he failed to pay $16 million in...
Deals
Acquisitions
DONE DEAL FOR BURGER KING? At presstime, London-based Diageo seemed confident that its sale of Miami-based Burger King to the private equity consortium...
Dull Clients? Buy 'Em!
Advertising mavericks Maurice and Charles Saatchi are taking a novel approach to getting out of the spending slump that's plaguing the advertising and...
Law
Border Crossing
Expanding promotions into Europe is about to get easier. The European Council is expected to pass the Proposed Regulation on Sales Promotions that will...
Consumers
Sign of the Times
OF COURSE, not all family advertising is warm and fuzzy. When a parent sued the Canadian Hockey Association because his son didn't win the Most Valuable...
Rally Round the Family
Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys...
Channels
Transactions in Transition
Most convenience-store shoppers are going somewhere else. Sure, two-thirds of Americans visit a c-store every month. It's the country's fastest-growing...
Power Shift
Mass merchandisers continue to gain packaged goods companies' respect as retailers and marketers hone their consumer focus. Wal-Mart, of course, still...
Marketers
Print Job
Specialty printing, especially for sweepstakes and games, is rebounding after a slump triggered by lawsuits between McDonald's Corp. and Simon Marketing...
Hot Properties
Bouncing Back
IT'S BEEN A ROCKY ROAD towards March Madness this year. Sponsorship recruitment got a late start as CBS and the National Collegiate Athletic Association...
Rookies Take Super Bowl Snap
TALK TO MARKETERS about Super Bowl XXXVII and they all say the same thing. It's the grand daddy of sporting events, it's advertisers' moment to shine,...
Products
products
Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack...
Tools
BACK-END AND BELOW-THE-LINE SERVICES
SAY HELLO Your Biz Greetings has introduced a line of custom greeting cards for businesses. The cards can be illustrated inside and out, including greetings...
Homework
Our New Short Leash
Lanyards are really coming up in the world. All the powerful people these days are wearing them. You know: the airport security guard who gets to search...
People
Account Action
Burger King, Miami, tapped Premium Surge, Chicago, to handle toys for kids' promotions worldwide. Parent DraftWorldwide is BK's agency of record for promotions...
Marketing Services
Tampa, FL-based ME Productions appointed Debra Myers executive sales and event manager. Hal Price named senior VP at CSS Stellar Management, Atlanta....
