December 1, 2002
Feature Stories
Pick-Up PROMOTIONS
This month, local ski bums and hot dogs around the country get a chance to square off against world-class competition such as Olympian Tommy Moe, courtesy...
Traveling Companions
When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still...
Editor's Note
Speak Your Piece
Tis the season for marketers to finish up 2002 and start executing campaigns for 2003. That makes it a good time to reflect on the past year what worked,...
Deals
Flame Out For Burger King?
At press time, the $2.26 billion sale of Miami-based Burger King to a consortium of U.S. capital firms had hit a major bump in the road. London-based...
Acquisitions
MICROSOFT BUYS MAP SERVICE Microsoft, Redmond, WA, agreed to pay $96 million for former competitor Vicinity, Sunnyvale, CA, a company that helps consumers...
Consumers
E-Relevant
If there's ever been an argument for promotion over advertising, it's the Internet. On one hand, promotion on the Web is booming almost every campaign...
Channels
In Store for the Future
Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted...
Marketers
Ranks and File
Image, schmimage. It's experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users' experience, not...
The Glass is Half-Full
A handful of disparate beverage brands are relying on premiums and sweeps this winter to boost retail presence and, for one, to rev bottlers. Dr Pepper/Seven...
Bar Games
Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser....
Miller Time on the Town
IT STARTED AS A PARTY AND ENDED AS A TV CAMPAIGN Miller Brewing Co. last month wrapped up an innovative on-premise/on-air campaign that let bar-goers...
Agencies
Can-Do Collaboration
Marketers targeting Hispanics have a new resource for event marketing, and they have local chambers of commerce to thank for it. Grupo Hacerlo began operations...
Nine Little Words
It goes like this. You produce a promotion that's really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime...
Hot Properties
Making the Movie
It's dark. It's quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained....
Overseas
Mixer Messages
Pernod Ricard will extend an online puzzle promotion for Chivas Regal scotch whiskey throughout Latin America after its successful run in Venezuela. The...
Products
products
Instant Gratification Sometimes smaller is better. Canon Special Markets, Lake Success, NY, this fall unveiled the PowerShot S230 Digital ELPH, a digital...
Tools
BACK-END AND BELOW-THE-LINE SERVICES
PASSENGER FRIENDLY Amtrack may not be with us for much longer but in the meantime, commuters on the service's Keystone line which services New York City...
Homework
Crossing the Line
I'm hearing the phrase below the line way too often at my house these days. The local elementary school has adopted the phrase below the line to replace...
People
Client Side
Westport, CT-based Allied Domecq Spirits North America named Barbara Jackson and Rennis Solomito vps-marketing. Barbara Salerno joined Coldwell Banker...
Articles
Spending the Holidays with Credit
MasterCard and Visa are in the midst of competing fourth-quarter campaigns that emphasize spending time and money with friends and family. Visa USA's...
Who is Laurie Cairns?
Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes....
Working on Sunday
Eighty percent of all coupons are distributed via free-standing inserts in Sunday newspapers. Typically, FSI spending is the biggest percentage of a brand's...
