November 1, 2002
Feature Stories
Healthy Results
Tough economic times didn't dim the caliber of entries for this year's PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic...
Editor's Note
Letter to the Editor
While I loved the October PROMO and its focus on event marketing, I do have to take issue with Jim Holbrook's article. Jim doesn't get it when trying...
Campaigns
BK Gets Serious with The Simpsons
Burger King had such a good time doing a Halloween promo with Twentieth Century Fox Television's The Simpsons last year, the Miami-based QSR this year...
Law
Found Money
Gift certificates and cards have gotten extremely popular in recent years. That has prompted states to pay closer attention to laws governing gift certificates....
Consumers
From the Horse's Mouth
Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are...
Channels
Ad Ons
Watch TV next year and you'll see an important trend continue. Fewer, bigger integrated promotions mean increasing numbers of TV, radio, print, online,...
Marketers
Blinded by the Date
I have already been a winner. Last month I traveled with the 1,000 winners of Miller Brewing Co.'s fifth annual MGD Blind Date sweepstakes. The concert...
Agencies
The World Over
The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign...
Hot Properties
Let's Make a Deal
Former MTV jockey Kennedy worked the audience during the Game Show Network's presentation at the L.A. Office RoadShow. The charismatic host quizzed audience...
Products
products
Grin and Bare It It's getting harder to keep a sense of humor about the dire economic situation but redink inc., Bloomindale, IL, is trying its best with...
Homework
Just Browsing
We ran a story last month about some research that our sister magazine direct conducted with Yankelovich Partners to see how people feel about direct...
