October 1, 2002
Feature Stories
Read Me!
Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison's The Bluest...
Run of the Mills
It's been nearly a year since General Mills closed the biggest takeover in its 74-year history. Once the drawn-out deal with Pillsbury was final, the...
Howdy, Partner
George Leon has been very busy saying no. The senior vp-global promotions at Sony's Columbia Pictures said it twice for each time he said yes to partners...
Editor's Note
Gotcha
Did our lenticular cover grab your attention? We hope so not that you can judge a book (or magazine) by its cover, but we like being flashy once in a...
Campaigns
Boo!
PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage...
Deals
Hershey Sale is Sticky Business
Nestl, Vevey, Switzerland, will have to stop licking its lips, at least for the short term. State Judge Warren Morgan issued a temporary restraining order...
Acquisitions
OGILVY SNAPS UP BEN MARKETING Ogilvy & Mather North America, New York City, jumps into the promotion game with the purchase of BEN Marketing Group. BEN...
Law
Rubbernecking
Those who cannot remember the past are condemned to repeat it. George Santayana Most promotions these days are well-designed and suffer, at worst, mundane...
Consumers
Welcome to the Neighborhood
Sign a mortgage for $250,000 and suddenly $500 for a washer or $30,000 for a car don't seem like such big price tags. That's one reason new homeowners...
Spies in the Kitchen
I'm in the middle of Times Square, America's mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive...
Channels
Direct Inspection
Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it...
Marketers
Medium Rare
More than 70 percent of purchase decisions are made in the store. If you're involved in marketing in any capacity, you probably already knew that. The...
Agencies
Unemployed in 2002
April 30 I learned something today about conducting an effective job search: to always remember this is my job search and I need to manage it at a pace...
Hot Properties
Property Peeks
Brand marketers had some tough movie choices to make in 2002. There was a slew of sequels and potential summer blockbusters for tie-ins, and the advent...
Overseas
Asian Delights
Singapore agencies dominated the Promotion Marketing Awards of Asia, with Bates/141 Singapore and its client Asia Pacific Breweries taking top honors...
Products
products
Mighty Mini Who doesn't love action figures? The Stevenson Group, Wheat Ridge, CO, is offering its new SMITI promotional sports licensed brand line which...
Tools
BACK-END AND BELOW-THE-LINE SERVICES
CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward....
Homework
Ah, Burgers and Cars
Iam starting to love Wisconsin. Admitting this shows great largesse from a native Chicagoan now living in Minnesota. I'm supposed to feign disdain for...
People
Agency Moves
Adamson Advertising, St. Louis, MO, named Mark Wildenhaus executive creative director. Blattner Brunner, Pittsburgh, PA, named John Gatesman vp-account...
Accounts Action
Marinelli Communications, Inc., New York City, named sales promotion agency of record for Loews Cineplex Entertainment Corp., New York City. City of Industry,...
Articles
CORRECTION:
Innova Marketing, Minneapolis, handled The Food Network's Iron Chef vs. Bobby Flay Rematch Weekend, a finalist in the PRO Awards for Best Use of Event...
Special Report: Event Marketing
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult...
