September 1, 2002
Feature Stories
Sample Size
IT'S EVERY PROMOTION professional's mantra: When times get tough, [insert your business here] is always the first thing that gets cut. These days, the...
BEST promoted BRANDS of 2002
One year later, and our economic slump has become ingrained. That's got marketers using words like and as often as they say or (God help us) There's a...
Editor's Note
Simply the Best
AS SUMMER DWINDLES TO A CLOSE, we at PROMO look forward to a busy fall. We kick off the season with a list of this year's 25 best-promoted brands. It's...
Campaigns
McTunes
RADIO DISNEY tunes in to McDonald's Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald's (and McDonald's second go at a separate...
Deals
Burger King Has Its Own Way
THE LONG-AWAITED SALE of Miami-based Burger King is a done deal, with a consortium of U.S. venture capital firms snapping up the fast food giant for $2.26...
Acquisitions
HERSHEY TO BE UNWRAPPED? Hershey Foods could fetch more than $10 billion in a sale mulled by the Milton Hershey School Trust, which controls 77 percent...
Law
Prozac Nightmare
Marketers likely will face tighter scrutiny and even regulation of consumer privacy as a sampling scandal continues to unfold in Florida, where at least...
Consumers
Fluency Test
When the 2000 Census revealed that one out of eight U.S. residents is of Hispanic descent, most brands jumped on the bandwagon. We joked that America...
Channels
Readin', Writin', and Sellin'
Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning...
Channel Surfing
Over the Top
I am so confused. No, really. I am more confused now than I've been in 20 years doing marketing. There are so many opinions out there. What is marketing...
Marketers
Drive In Movies
Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,...
Agencies
Finally
MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN'T. Judges for PROMO's own PRO Awards were impressed with strategy they saw in the 45 finalists...
Hot Properties
Sparkle Country
It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn't...
Products
products
Zoom Zoom You've seen plenty of hot air behind the wheel; now hot air is the wheels. Alvimar Manufacturing Co., Long Island, NY, offers radio-controlled...
Homework
The Vertical Phone Book
Credit my husband with this observation: We use our refrigerator more than we use our phone book. It happened as I cleaned off the kitchen counter we...
People
Marketing Services
D.L. Blair, Garden City, NY, promoted Brian Conlon to president and chief operating officer. Steven Gilliatt named president of G2 Worldwide, New York...
Client Side
Purchase, NY-based PepsiCo named Dawn Hudson president of Pepsi-Cola North America. Elsewhere, Dave Burwick promoted to senior vp-chief marketing officer,...
Articles
Gift Tags
MARKETERS spent more on promotional products than expected last year, but still held their purse strings tighter than in the past as they shopped for...
Mood Rings
AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted...
Door Openers
Wee football helmets, speeding tickets, and cell phones grabbed consumer and employee imaginations and garnered 2002 Gold Key Awards from the Incentive...
Contingency Plans
EVERYONE loves a great big cash prize. Most consumers will play to win one and they remember the brand behind it. When PROMO asked 2,000 consumers which...
Booty Call
Cash? One size fits all. Real branding comes from a prize no one else can give. Here are 10 recent prizes that grabbed our attention. Man Hunt Georgia-Pacific's...
