August 1, 2002
Editor's Note
Dog Days
August is traditionally a slow time of year, the season for vacations, beach reads, bike rides, corn on the cob, and the last long evenings before the...
Deals
With Condiments
H.J. Heinz Co. in June announced plans to revamp its portfolio and commit an additional $100 million to marketing this year in an effort to boost sales...
Acquisitions
ON THE GRILL At press time, Burger King parent Diageo, London, was in the final stages of considering bids for the chain's sale. The short list of offers...
Consumers
Off-Campus
Not all college marketing is directly targeted to students. There are those campus distributors to think about, too. Atlanta-based Coca-Cola Co.'s Mello...
Book Smarts
Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely...
Channels
Plot Twists
Looking for unique publicity, the marketing brain trust behind Mrs. Fields Cookies, Inc. learned that NBC Entertainment's most popular daytime drama,...
Marketers
Totally Tubular
Food marketers are grooving on tubes. ConAgra Foods, Kraft Foods, Mott's, Inc. and other CPGs are serving up snacks in a tube, from pudding and gelatin...
Planting the Seed
Organic and mainstream food marketers are readying new products to capitalize on a federal labeling law that takes effect in October. The National Organic...
Agencies
Unemployed in 2002
MARCH 13 A Business School classmate loaned me a career transition manual. I scheduled two hours each day over the last week to work through the exercises...
Products
products
Shot Puts Arctic IceShots, Inc., Gaithersburg, MD, offers a new twist to on-premise efforts. Fill these shot glasses with a beverage, pop on the top,...
Tools
BACK-END AND BELOW-THE-LINE SERVICES
STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated...
People
Client Side
McDonald's Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based...
Agency Moves
Frankel, Chicago, named David Haan president of its San Francisco office, a position that has been vacant since May 2001. He had been managing partner...
Articles
Ice Age Cometh
Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of...
Pen Pals
Discovery Communications' Animal Planet inked a multi-platform partnership with Sanford Pens' Paper Mate for a back-to-school campaign. Through October,...
Policing Privacy
The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate...
Don't Touch That Dial!
If you've ever used a digital video recorder, you know why the technology continues to grow in popularity. DVRs such as TiVo, ReplayTV, and UltimateTV...
TASK MASTERS
Unilever's promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don't. (People...
Sleepless in September
A month of last-minute nightmares and sweet-dream solutions It's 3 a.m. Do you know where your ad slicks are? No matter how well you've prepared the campaign,...
May the Best Brand Win
IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business...
Quick Thinking
You can't build a strong property without a kids meal tie-in. At least that's what it seemed like in June at the annual Licensing Show in New York City,...
Be Mindful
I started writing this column on my bike this morning. I also planned a week's vacation, mulled over a scary dream, set my call list for the day, worried...
Summer To-Do List
It's August already. We're halfway through the season, and I've still made no headway on the summer to-do list. Here are some of the things I still hope...
