July 1, 2002
Feature Stories
Switching Loyalty
Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions...
The Consumer Advocate
Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world's largest packaged goods...
Reality Check
Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession...
Editor's Note
PROMO 100 Reply
As you know, like many other agencies, we admitted in writing to having had a worse year in 2001 than in 2000, stemming principally from a client acquisition....
Campaigns
Credit Card Games
Credit card giants MasterCard, Visa, and American Express will square off directly this summer by launching dueling sweepstakes built around their largest...
Deals
Finally Miller Time
After several misfires, New York City-based Philip Morris found a buyer for Milwaukee-based Miller Brewing Co. In a deal expected to close this month...
Acquisitions
LANDS HO Sears, Roebuck and Co., Hoffman Estates, IL, has taken on new life as an apparel retailer with the $1.9 billion acquisition of Dodgeville, WI-based...
Law
Squeezing Telemarketers
The Federal Trade Commission may issue amendments to the five-year-old Telemarketing Sales Rule this fall following June hearings on proposed changes....
Consumers
All Work, and a Little Play
Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic....
Long Live the King
Although next month marks a quarter century since Elvis Presley last swiveled his hips, marketing behind the King of rock n roll will be in full swing...
Channels
Play Stations
Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards...
Dueling Estimates
The quote, There are lies, damned lies, and statistics, is attributed either to Benjamin Disraeli or Mark Twain neither of whom ever had to estimate growth...
Channel Surfing
Same Old Story
Life isn't easy for consumer packaged goods manufacturers. Though their stocks are on the rebound, and though everyone has to eat (and drink, and bathe),...
Marketers
Near Beer
Here's a recipe for summer fun: Take a well-known liquor brand, add a national brewer's manufacturing and distribution prowess, then stir up activity...
Translating Brand Essence
I'm sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel's drinkers sit around a table, and I've come thousands...
Agencies
PROMO 100 Catch-up
Time does not stand still in the world of promotion marketing agencies. No sooner does a magazine compose a list of the 100 best agencies than those shops...
Unemployed in 2002
March 1: It's 10 a.m. on Friday morning, and I'm sitting at my neighborhood coffee shop reading The Wall Street Journal in its entirety. For three years,...
Hot Properties
TV Guiding
Searching for that perfect TV tie-in, but just don't have the resources to hook up with Friends or The Simpsons? Never fear. PROMO is here to give you...
Overseas
Springtime in Portugal
Annus horribilis is the label APMA Worldwide president Iain Ferguson put on 2001, calling it a tough year for agencies and a rough ride for everyone....
Products
products
Sole Providers Custom sneakers can add legs to any branding activity. (Hey, if you don't like the jokes, why don't you try writing this page for 28 straight...
Tools
BACK-END AND BELOW-THE-LINE SERVICES
BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September...
Homework
Birdwatching
I am lucky enough to have three windows above my desk and luckier still to have a cottonwood tree beyond them. On sunny days, when I should be working,...
Backward Glance
Disposable Ideas
I didn't participate in the infamous Pampers Perks loyalty program, so I don't have many negative things to say about it. That puts me in the opposite...
People
Client Side
Nike, Inc., Beaverton, OR, promoted Phil McAveety to vp-marketing for Europe, Middle East, and Africa. Eastman Kodak Co., Rochester, NY, named Essie Calhoun...
Marketing Services
Promotional products distributor American Identity, Kansas City, MO, named Richard Witaszak cfo. King-Casey, Inc., Norwalk, CT, named Tony Pearson senior...
Decision Makers
Denny's, Spartanburg, SC, named Margaret Jenkins senior vp-chief marketing officer to handle all marketing activity as well as product development. The...
Agency Moves
Gage, Minneapolis, promoted Tom Wilson to vp-managing director to oversee the agency's channel marketing practice. Tracy Locke Partnership, Wilton, CT,...
