April 1, 2002
Feature Stories
Cooking with Gas
Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King's R&D team develop recipes for 2003 the second phase of an ambitious...
Cover story: The Candyman Can
Who says it's unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,...
Power to the People
THE GLOBAL COLOR VOTE IS A LESSON IN DEMOCRACY If the State of Florida was even half as organized as the M&M's marketing team, Al Gore might be in the...
Coupons: Recession Poof!
It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch...
Premium Incentives: Holding On
It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist...
Premium Incentives: Behind the Scenes
There's a reason why plastic gift cards aren't recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration...
Premium Incentives: Crystal Clear Persuasion
This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs...
Premium Incentives: The Secretarial Prize Pool
Workers of the world, unite. Incentives aren''t just for salespeople anymore. Once used exclusively to inspire the favored-son sales staff, employee motivation...
Premium Incentives: Promotional Peaks
Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to...
Editor's Note
Schmoozing at Sunset
ACTION! That's what's in store for those who attend next month's StarPower conference. This year's Promotion Marketing Association conference promises...
Campaigns
At a Mailbox Near You
COX TARGET MEDIA TOOK VALPAK TO THE MOVIES THIS WINTER. As part of a program overhaul, Key Largo, FL-based Cox dressed up its co-op coupon mailer in February...
Deals
Acquisitions
SECRET ADMIRER Merchandise agency Bensussen, Deutsch & Associates, Seattle, acquired Los Angeles-based Secret Identitee, a promotional products supplier...
Slamming on the Brakes
A U.S. Bankruptcy judge gave Kmart Corp., Troy, MI, permission to drop its five-year-old sponsorship of NASCAR, Daytona, FL, as part of reorganization...
Law
Truth Comes Out Swinging
Dog urine was the last straw for Lorillard Tobacco Co. The Greensboro, NC-based company sued anti-tobacco nonprofit American Legacy Foundation, Washington,...
Consumers
Basic Training
When the USS Carl Vinson and the USS Sacramento returned to Bremerton, WA, in January after a tour overseas, there were more than loved ones on the dock...
Channels
Tourist Traps
Editor's Note: The following is part two of an article detailing the development of mobile marketing campaigns. After looking at vehicle design in March...
By the Dozen
Dunkin' Donuts is in a party mood. The Boston-based chain last month launched a new campaign to boost bulk sales with an instant-win game and dedicated...
Channel Surfing
What Kmart's Troubles Mean To Me
I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?...
Marketers
Talking Like a Local
Sometimes, the best part of a radio promotion happens off the air. Marketers are using station tie-ins to bring their brand experience to the street....
Eavesdropping on Shoppers
Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears' two-year-old housewares chain, and pull out her cell phone. She...
Higher Learning
Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That's one conclusion...
Agencies
X Marks the Top
A trio of campaigns touting the launch of Microsoft Corp.'s Xbox racked up five awards for two agencies in the Promotion Marketing Association's 2002...
Hot Properties
Undercover No More
UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films' Dimension division looked like a big winner last spring when...
Toys in the Attic
This year's American International Toy Fair seemed more like a nostalgia tour than a new-product showcase: Care Bears paraded on Broadway. Strawberry...
Products
products
HINGE BENEFITS Madison, WI-based Lifeline's new personal HinGym takes a total body workout anyplace that has doors. Exercise the back, arms, chest, legs,...
Tools
BACK-END AND BELOW-THE-LINE SERVICES
DIRECT TO VIDEO Blockbuster, Inc., Dallas, is offering the Blockbuster Bonus Pak, a direct-mail piece that can target various segments of the chain's...
Homework
Burger Queen
Last Wednesday I had burgers and a brownie for breakfast and I'm still trying to recover. I was in Miami, at Burger King headquarters, to hear about new...
Backward Glance
It's All About the Work
We've given a 10-year tune-up to the PROMO 100. Try to rank promotion marketing agencies by ad-industry standards and, more often than not, you'll come...
People
Marketing Services
Point-of-Purchase Advertising International, Washington, DC, named William Smith chairman. Procter & Gamble's manager of in-store presence, Smith is the...
Agency Moves
DraftWorldwide, Chicago, promoted Shelley Lanman to senior executive vp-chief creative officer and Liz Deutch to senior executive vp-director of account...
Client Side
White Plains, NY-based Snapple Beverage Group named Lewis Goldstein director of communications, which makes him responsible for developing promotions,...
Decision Makers
AT&T Wireless, Redmond, WA, named G. Michael Sievert executive vp and chief marketing officer and a member of the company's senior leadership team. Most...
