March 1, 2002
Feature Stories
Giant Leaps
The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi...
From Humble Beginnings
There we were my dad and I having our umpteenth conversation about how tough it was for us to get the media interested in what our clients were doing....
Hucksters No More
A lot of things have happened in the 15 years since we laid out the first 20-page issue of PROMO on the Smith dining room table in November 1987. The...
Guest Column: Action Speaks Louder
Not long after joining the Promotion Marketing Association of America (as it was know then) in 1987, I developed a simple way of explaining promotion...
Guest Column: Nothing Happened Until Now
If you happened to doze off 15 years ago and have just now begun to stir, not to worry. You didn't miss much. Except for one teensy development that might...
History in the Making: The Most Significant Promotions of the Last 15 Years
1 McDonald's Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald's has gotten from its use of the...
Where are they Now?
1995 June: Mark Shapiro Then: The ceo's discipline-neutral approach to marketing made independent Louis London the subject of PROMO's first cover photo...
Editor's Note
upfront
A NEW LOOK! Another way in which we're celebrating our 15th year is with this totally redesigned premiere issue. Our new creative director, Richard Zoehrer,...
Campaigns
Color Coding
M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA's M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,...
Deals
Meeting at the Malt Shop
Miller Brewing Co., Milwaukee, and Westport, CT-based Allied Domecq tipped their glasses to a $50 million development and marketing pact that will produce...
Acquisitions
LION FOR SALE Legendary movie studio Metro-Goldwyn-Mayer put itself on the auction block with an all-stock asking price of $7 billion (the company is...
Law
Police Calls
The Federal Trade Commission is following through on its promise to protect consumer privacy (January PROMO). We believe that the focus should be on misuse...
Consumers
Spreading the Word
Marketing and religion are generally considered to be as compatible as oil and water, and understandably so: Religious beliefs are more often a sore point...
Nothing Doing
Duane Hart figures that Brittany Boyce got the better end of last summer's Be the DiGiorno Delivery Guy game. Boyce won $100,000 and a PT Cruiser for...
Channels
Make and Modeling
Summer is fast approaching. And with it comes the high season for mobile marketing. An endless caravan of customized cars, expanded vans, and big rigs...
Tripped Up
Dianne Harper had no doubt her grand-prize winner was going to the Olympics. As Chevrolet's brand promotional manager, Harper had accompanied five first-place...
Channel Surfing
The Hands of Time
When I graduated from U.C. Berkeley with a bachelor's degree in History, then-governor of California Jerry Brown said at our commencement, History. Well,...
Marketers
Retailgating
Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to...
All Wired Up
What recession? Consumer electronics wholesale sales will hit a record $95.7 billion this year, up three percent from 2001, projects the Consumer Electronics...
Eye Candy
PROMO's sweet tooth was acting up as we toured our local Super Stop & Shop to measure promotional activity in the candy aisle. As expected, we found scores...
Agencies
Mail Call
The U.S. Postal Service, Washington, DC, in January initiated a review that seeks to consolidate all advertising and marketing services activity at a...
Hot Properties
Anti-Cloning
There will be no Joy of Pepsi in hyperspace this time around. Pepsi-Cola Co. has opted to forgo any marketing activity connected to the May 16 release...
Products
new and noteworthy products
Real Grassroots The GreenWorld Project, Cohasset, MN, offers a menu of starter plants for use in premium campaigns or as event giveaways. The choices...
Tools
New and Noteworthy
STAR INSURANCE Wondering how to avoid signing a celebrity endorser who's going to be all washed up by the time your campaign rolls out? E-Poll, Encino,...
Homework
Kicking the Tires
I bought my first new car in 1987 a Volkswagen Golf, five speed, champagne silver. It was tough giving up my fire-engine red '73 Beetle, but in the end...
Backward Glance
We Are What We Market
My heart sank as soon as I caught sight of the Colonel wearing a Santa hat. The life-sized wooden statue outside the Kentucky Fried Chicken restaurant...
People
Agency Moves
Montemayor y Asociados, San Antonio, TX, named Zifa Esparza senior vp-director of account development and Marco Antonio Garsed promotions director. The...
Client Side
Phyllis Ehrlich promoted to senior vp-promotions marketing at Cartoon Network Sales and Marketing, New York City. Skyy Spirits, LLC, New York City, named...
Account Action
San Francisco-based Mypoints.com, Inc., selected by FTD.com, Downers Grove, IL, to conduct an e-mail marketing campaign. Atlanta-based infinitee named...
Marketing Services
Promotional Products Association International (PPAI), Irving, TX, named David Taylor marketing manager. Michael Eckerman named vp-manufacturer development...
