January 1, 2002
Feature Stories
Private Eyes
The government has brought consumer privacy into the spotlight, creating broad implications for relationship marketing both offline and online. U.S. legislators...
2001 Marketers of the Year
What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald's). From...
Editor's Note
Accentuate the Positive
Selecting our annual Marketers of the Year is always a difficult task for our editorial staff. But it was extremely daunting this time around, considering...
Campaigns
Pet Project
Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly...
Deals
ACQUISITIONS
SOS FOR FAO Calabasas, CA-based educational products retailer Right Start, Inc. agreed to acquire $55 million in assets from struggling toy retailer FAO...
Burger Bidding
Burger King Corp., Miami, has joined with online auction site eBay, San Jose, CA, on a multi-year loyalty program that will let fast-food diners collect...
Law
The Government's Agenda
Consumer privacy was a hot topic at the Promotion Marketing Association's Law Conference last month in Washington, DC. Keynote speaker J. Howard Beales,...
Consumers
Invisible Giants
At $55,521, they have the highest annual per-capita income of any U.S. demographic (besting whites by $10,000 and almost doubling the next most affluent...
Channels
Sugar Rush
There's no place like the ready-to-eat cereal aisle for competing promotions. PROMO swung through a Stop & Shop in Norwalk, CT, in early December and...
No Pain, No Gain
Welcome to the recession since it's now safe to officially call it that. P-O-P manufacturers, however, were witnessing its effects long before economists...
Pressing Forward
Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed...
Channel Surfing
Extending the Event Online
The best marketing events create an experience in which consumers become so engaged that they drive the event's momentum and its success. The challenge...
Marketers
Shutter Shudder
Photo marketers are getting their promotions into tighter focus this year. Film sales are falling as digital photography catches on, the economy falters,...
Agencies
Back in the Saddle
Mergers and acquisitions among promotion agencies started rolling again near the end of 2001 a year that had largely been marked by their absence. We've...
Industry Balance
DraftWorldwide in November hired 14 former executives from Simon Marketing to staff a new in-house unit called Premium Surge. The move gives Chicago-based...
ACCOUNT ACTION
141 Worldwide, London, named global marketing services agency Allied Domecq, London, to help set strategy and handle promotions for all key brands. Morristown,...
Hot Properties
Traveling Toons
You don't need a TV to watch Scooby-Doo anymore or Blue's Clues or Sesame Street, for that matter. They'll all be coming to a town near you soon enough....
Overseas
A Real Gasser
Editor's Note: The following campaign earned the Gran Prix as Best Promotion in the World last fall in the Association of Promotion Marketing Agencies...
Products
NEW AND NOTEWORTHY PRODUCTS
Game Faces Sports fanatics will appreciate this Game Time Sports Watch, which is pre-programmed with the entire schedule of their professional team of...
Tools
NEW AND NOTEWORTHY TOOLS
Smart Dialing Harcom Corp., San Clemente, CA, has a new 800-number voice-mail service called System Managed Automated Remote Telephone (S.M.A.R.T) Office...
Homework
The White House and Your House
It was 70 degrees in Washington, DC, during the first week of December, and my hotel was a block or so from the White House. So the day before the PMA...
Backward Glance
Flotsam and Jetsam from 2001
The Most Representative campaign of 2001? My vote goes to the offer from Eli Lilly and Co. and WebMD Corp. for a free month's worth of Prozac. That one...
People
AGENCY MOVES
Jennifer Cacioppo named senior vp-group account director at Frankel, Chicago, to oversee the agency's McDonald's business. Centra Marketing and Communications,...
CLIENT SIDE
Yahoo, Inc., Santa Clara, CA, named John Costello chief global marketing officer. Peter Weedfald named vp-marketing communications and new media at Samsung...
MARKETING SERVICES
Turner Broadcasting System, New York City, named Mark Lazarus president of Turner Entertainment Group Sales and Marketing. Entertainment Publications,...
ACCOUNT ACTION
VML, Inc., Kansas City, MO, named interactive agency of record for Burger King Corp., Miami, to handle the chain's Web site. Sports and Entertainment...
