February 1, 2001
Feature Stories
Are You Experienced?
Experiential marketing is bringing a flat-out assault on consumer senses. Is today's buzzword the future of customer interaction?The evolution of branding...
What's the Buzz?
Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month - and she's not alone.Trend Central, a Web site launching...
We Are the Children
KEEPING KIDS EDUCATED AND HEALTHY IS A MAJOR GOAL FOR MARKETERS.The key to a good relationship is the chemistry between partners. Bogie and Bacall had...
Editor's Note
You Have to Be There
If you've been to a seminar or cocktail party lately, you know the buzzword du jour is "experiential marketing." In this issue, managing editor Dan Hanover...
Campaigns
On the Go
Norwalk, CT-based alternative drink maker South Beach Beverage Co. this spring will trade beeps for sips in a multi-million-impression pager promotion...
Deals
Diageo's Cups Runneth Over
The contest for Seagram Co.'s liquor business was won in December by U.K.'s Diageo PLC and France's Pernod Ricard SA, which teamed to beat out rivals...
Law
Continuous Service Served
Lawmakers scrutinize publisher partnerships. Should marketers drop subscriptions?Magazine publishers are coming under the gun again for promotion-related...
Consumers
It's Not Hip to Be Square
Mindful of cultural blundering, marketers slowly target African-Americans.African-Americans will control eight percent of the buying power in the U.S....
Spectra Spotlight
Lip Remedies Winter is tough on lips - and therefore prime time for balms, coatings, and other remedies. Upscale suburban and working class/rural adults...
What's Your Ethnic Marketing IQ?
This quiz could help you find out.Over the past three decades, as a marketing manager for a host of leading national brands and as a senior partner in...
American Demographics
A potpourri of data appearing this February in PROMO's sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with...
Channels
Down on the Pharm
Drug store chains stretch beyond Rx to take on mass merchandisers.Drug store chains are following a new marketing prescription that includes more spending,...
Private Thoughts
Store brands are thinking beyond price to product and packaging - but not promotion.National brands don't need to worry about promotional competition...
Channel Surfing
Oops! They Did it Again
To sum up 2000: The big retailers got even bigger.With the blockbuster acquisitions of 1999 still being absorbed, most retailers were making relatively...
Marketers
Executive Privilege
Top brass who play along with promotions bring fun to the corner office and credibility to the brand.Ford India president Phil Spender wasn't trying to...
What Price Promotion?
A simple value equation can help forecast appeal among consumers.Trying to predict if a consumer will participate in a particular promotion is often akin...
Agencies
Doing `Whatever It Takes'
One-dimensional agencies should be a thing of the past.We still have Peter Breen's June 2000 editorial tacked up on the wall here at Clarion. In it, Peter...
Building the Whopper
McCann snares adult ad account; kids, promotion picks imminent.Burger King last month began assembling its new marketing network by naming McCann-Erickson...
Hot Properties
Sneak Peeks
PROMO previews upcoming entertainment properties for brands with tie-ins on their minds.Hollywood tie-ins used to be reserved strictly for large QSRs...
Overseas
Have Bourbon, Will Travel
Jim Beam takes its pour on tour around Eastern Europe.Jim Beam Brands Co. is getting in the faces of thousands of consumers around Europe with an integrated...
Tools
NEW AND NOTEWORTHY
FEBRUARY 2001 Playing Right into Their Hands Banana Republic, San Francisco, became the first retailer to use Streetbeam, a service from New York City-based...
Homework
A Feinstein Mess
Now my friend really is not going to buy a Lexus.It all started last November, when Lexus and Conde Nast invited him to dinner and a Michael Feinstein...
Backward Glance
It's Not All Fun and Games
I've been reading a lot about the steady decline of Priceline.com. (I'm still trying to decide whether the company is one of the most ridiculous business...
People
AGENCY MOVES
FEBRUARY 2001 DraftWorldwide, Chicago, named Joni Simms vp-director on the Equal account, Denise D'Agostino vp-director on the Merck-Medco account, and...
MARKETING SERVICES
FEBRUARY 2001 Roger Andersen named president of Young America Corp., Minneapolis. He replaces Chuck Weil, who resigned.Stuart Reis named ceo and president...
Articles
NEW AND NOTEWORTHY PRODUCTS
FEBRUARY 2001 Slim Shady Summer's coming, and Maui Jim, Inc. is ready with a full line of high-end sunglasses. The Peoria, IL-based company, which jumped...
