December 1, 2000
Articles
Consumer evolution
Promotion participants are migrating to the Internet. But traditional marketing tactics are still what's driving them there.Perhaps a day will come when...
Cashing In at 40,000 Feet
Milepoint.com adds a monetary twist to frequent-flier programs.Feel like you'll see the next millennium before your frequent-flier miles start paying...
More Than a Coupon
FSI Council selects three campaigns for its famed Hall.Chicago-based FSI Council of America hosted a press conference and cocktail party at PROMO Expo...
Top Ten Online Promotional Pointers
Online promotions were a major topic at this year's PROMO Expo, so I thought I would recap some of the most salient points brought forth during the show.1....
Consolidators Come, Maybe Go
Lake Group to build a network for DVC; Aspen considers `options.'Terry Graunke didn't waste much time getting back into the consolidation game.With the...
Learning `Wassup' at the APMA Meeting
One of the first things you see when you take a close look at promotions from outside the U.S. is how, well, ordinary so many American and non-American...
WHO MADE A DIFFERENCE MOVERS&SHAPERS
PROMO looks at the people who helped drive the promotion industry into the 21st century."The relationship is now interactive, with the consumer more in...
MOVERS&SHAPERS
THE LAW The Names: Bob Butterworth, Janet Napolitano, Skip HumphreyTitles: Florida Attorney General, Arizona Attorney General, Former Minnesota Attorney...
I'M WITH THE BAND
EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY.There's a new back beat to event-based marketing these days: Exclusive concerts with the brand...
STILL ON THE LINE
Pre-paid phonecards remain a valuable marketing tool.When airports nationwide were hit with major delays last summer, Lufthansa Airlines staffers gave...
ANSWERING THE CALL
This year's Dialog Award winners prove phonecard offers can get customers talking.With everybody and their grandmother e-mailing the bejeezus out of each...
Getting Carded
San Francisco-based stored value card provider Zowi Corp. last month relaunched its flagship CobaltCard under the American Express brand.Zowi's private-label...
Cool as Ice
Brands lace up with figure skating to get closer to females.Figure skating's roots can be traced back to Jackson Haines, an American-born gentleman who...
Behind the Music
At VH1, star-studded events have promotional partners singing.Evidently aware that consumers are getting overloaded by awards shows, VH1 late last month...
Adventures in Lightbulbs
A little U.K. shop won a big award with a bright idea.London-based promotion agency Davies Little Cowley Fiddes took home the first-ever Grand Prix prize...
Making Lemons into Lemonade
This issue contains a great deal of discussion about the need for brand marketers to listen more closely to customers and tailor promotions to meet their...
NEW AND NOTEWORTHY PRODUCTS
Remote Patrol Customers spend more time on the couch than anywhere else. (This is not documented, just our opinion.) Capitalize on that sad fact by getting...
AGENCY MOVES DECEMBER 2000
Rose Ann Anschuetz took over the Chicago office of Publicis Dialog as president and chief executive officer.Scott Hudgins promoted to partner and group...
MARKETING SERVICES DECEMBER 2000
Kathy Cullen joined customer relationship management company Brierley & Partners, Dallas, as chief financial officer and senior vp.Scott Matson appointed...
NEW AND NOTEWORTHY TOOLS
DECEMBER 2000 Habla Espanol? Orange, CA-based direct marketing company Experian introduced a new Spanish-speaking consumer database that lets brands target...
When Little White Lies Turn Unbelieveably Blatant
Temptation can be insidious. Marketers have even been known to experience a wanton urge to inject a promotion tactic right into their product design....
Keebler Deal Fortifies Kellogg
Tony the Tiger is getting an assist from Ernie and the Elves. Kellogg Co., Battle Creek, MI, gets at least two marketing boosts by acquiring Keebler Co.,...
More Fuel to the Fire
AGs, health groups blast Philip Morris for in-school giveaways.Officials in Arizona and Rhode Island called Philip Morris onto the carpet in October when...
Head of the Class
Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High...
SPECTRA SPOTLIGHT
Breakfast Barkeeps Working professionals grab a granola bar in a dash out the door, while families munch waffles or cereal at the kitchen table, right?So...
Pre-Game Warmups
With Super Bowl ads getting pricier, NFL sponsors are relying more on promotions to score brand awareness.Look for more action on the sidelines of Super...
Snow Days
Card-carrying snowmobilers suit up this month. Will the weather hold?When the Quebec Federation of Snowmobile Clubs met this fall, a rep from Yamaha offered...
Holiday Central
Mall promotions gain status with national marketers.Promoting in shopping malls is hardly a new strategy for marketers. But the lengths to which brands...
