Sprint Debuts $1 Million NASCAR Sweepstakes

The Nextel Experience is a 10,000-square-foot interactive fan exhibit at each NASCAR Nextel Cup Series race, with displays about Sprint Nextel products and the Cup Series events.

Sprint has launched a sweepstakes with NASCAR that offers $1 million as the grand prize. People can register for the SprintSpeed Million sweepstakes at Sprint.com/Speed or at Sprint Nextel retail stores through Sept. 3, when the final regular season race is run in Richmond, VA. Players choose the NASCAR driver they believe will outpoint all the others for the Nextel Cup.

Once the top 12 drivers for the season are determined, one entrant will be randomly selected and paired with each driver for the ensuing 10 races to determine the crown. All 12 sweeps players win a free trip to one of the remaining Chase Cup races, with a chance to meet his or her favorite driver.

When the points tallied at the end of the stretch run, the fan paired with the winning Nextel Cup driver wins the $1 million.

The sweepstakes competition is a component of the new Sprint Ahead media campaign.