Courting the Fathead Vote
Americans of any political persuasion can now call the other guy’s (presumptive) candidate a Fathead and be right. In fact, Barack Obama and John McCain are both Fatheads, and will be until November....
Arby’s Pushes Sales with Mobile Coupon Offers
Arby’s is testing mobile coupons in an effort to build in-restaurant sales...
Coca-Cola Beams via Bluetooth in Beijing
Olympic sponsor The Coca-Cola Co. is offering its commercial content to millions of Beijing citizens and visitors via their mobile phones in a collaboration with the country’s largest Bluetooth media company...
Pineapple Express’ Ads Light Up YouTube, MySpace
A new online promo campaign for Sony Pictures’ release “Pineapple Express” claims to offer the first high-definition video ad to appear in YouTube—along with lots of age-restricted content, an online game, and mobile ringtones...
T-Mobile Signs on to Nokia’s Spike Lee Social Film
T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people....
Chicken of the Sea Launches Jingle Contest
Chicken of the Sea International is looking for a few good lyricists to create a new verse for the company’s famous jingle—with a twist...
Nickelodeon Online Game Linked to ‘Avatar’ Series
Nickelodeon aims to build on the buzz from its popular “Avatar” animé series with the introduction of a global multiplayer Web game based on the series in September....
U.S. Olympians Thank Moms in Johnson’s Campaign
Johnson & Johnson is hyping its summer Olympics connection with a digital campaign for its baby products playing off national TV ads featuring U.S. Olympic athletes thanking their mothers for nurturing and supporting them....
Taco Bell Advergame Nets 5.4 Million Game Plays
Taco Bell found a way to reach customers beyond price promotions: online games....
Starburst ‘Shares’ Candy Over the Web
Mars’ Starburst candy brand is introducing a new product, Gummi Burst, with a burst of digital content on assorted areas of the Internet to maximize reach....
Samsung Invites Mobile Users to Take Some Video Swings
Electronics maker Samsung is promoting the video capabilities of its new Instinct mobile phone with a set of ballpark Webisodes ...
Red Roof Inn Goes Country in New Campaign
Red Roof Inn is playing a new tune to appeal to country music fans under a fresh campaign with television network Great American Country....
Bluetooth-WiFi Messaging Tested at Daytona 400
Stock car racing fans at the Coke Zero 400 in Daytona last weekend accessed information about entertainment and driver appearances through a new system of ad-supported Bluetooth and WiFi messaging that could migrate to other tracks and sports facilities....
Holiday Inn Express Lures Business Travelers with Webisodes
Holiday Inn Express is rolling out a new Web series targeting business travelers to entice those on-the-go to spend more time at the hotel chain....
MTV Pushes iTV Ads in Cadbury Campaign
MTV Networks is showcasing an interactive advertising template in a deal to promote Cadbury candy in a teen reality series debuting this week on the Dish Network....
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