Discovery’s ‘Mythbusters’ Mines Viral Videos
The Discovery Channel’s “Mythbusters” series is seeking ideas for the show from YouTube fans...
Doritos Offers $1 Million for Homemade Super Bowl Ad
Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort...
Cotton Sponsors Fashion Reality Web Series
Cotton, Inc. is sponsoring a reality Web series that tells the story of three aspiring fashion designers working under the guidance of Eric Vallency...
Bojangles Taps into Facebook
Bojangles Famous Chicken and Biscuits, the quick-service chain known throughout the Southeast for its down-home biscuits and sweet tea...
Burger King Calls for Votes in Oreo Dessert Promotion
Burger King Corp. is wrapping up a monthly-long promotion around its BK Oreo Sundae Shake, which asks customers to decide whether the dessert is a sundae or shake for a chance to win instant prizes...
Pug to Star as New Face for Alpo
It’s a face only a pet lover can appreciate....
MySpace Names Brands Sponsoring Its Free Music
McDonald’s, Toyota, State Farm and Sony will be among the first brands to market on the new MySpace Music expected to debut later this week...
Whole Foods Adds Videos/Recipes to its New Site
In an effort to build a stronger relationship with its customers, Whole Foods Market last week rolled out a new Web site...
Warner Bros. TV Streams ‘Sorority’ Series on MySpace
Warner Bros. TV debuted an original digital series, “Sorority Forever,” on MySpace yesterday as it streams the show on its own ad-supported online network TheWB.com...
Social Nets Coming Soon to a Mobile Phone Near You: Reports
Marketers are just now starting to figure out what mobile can offer them, and many have yet to test what’s possible in the realm of social networks such as Facebook...
McCain Foods Ties Campaign to Presidential Election
McCain Foods USA is out with a new marketing ploy that plays off the upcoming presidential election to ramp up product sales...
Obama Text Campaign Reached 2.9 Million: Nielsen
The Obama campaign may not have been able to come through on its promise to let supporters know the ticket’s vice presidential choice before anyone else...
Best Western Targets Business Travelers with Sweeps
Best Western International has rolled out a new campaign, called “Taking Care of Business,” that lets business travelers who want to register on their Web site take a simple interactive tour of a Best Western hotel room...
NBCOlympics.com Not a Video Ad Magnet: eMarketer
Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage...
Sheryl Crow Pitches Music Downloads for New Voters
Activist singer Sheryl Crow is giving away digital copies of her new album to draw music fans to register to vote in the presidential election...
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