Google Posts Strong Q3 Gains in Tough Economy
Search engine titan and Web economy bellwether Google beat analyst estimates with its third-quarter financial results, reported late last Thursday. But CEO Eric Schmidt warned that the Internet ad powerhouse will face unexpected challenges in the economy to come...
Search Marketing Snaps Back to Strong Q3 Growth: Report
Amid reports that marketers are cutting back on traditional advertising channels, a new report from search marketing firm SearchIgnite finds ...
Indie Mobile Retailers to Get Free Online Ads
Ad-supported mobile content provider Myxer has launched a “$5 Million Giveaway” campaign...
Milk Board Lets Consumers Pick Next Happy Cow
The California Milk Advisory Board is for the first time letting consumers pick its next Happy Cow...
NFL.com Charts Social Media Game Plan
The National Football League is looking to draw gridiron fans online more often for longer visits with new social media features...
Citi Cards, FreeCause Conduct Breast Cancer Campaign
Citibank Citi Cards and FreeCause, a firm that links brands with social networks, have teamed up for a Facebook campaign aiming to raise $250,000 for breast cancer research ...
MLB Pitches Airport Access to ALCS Games
Airport travelers can now watch live MLB.TV coverage of the American League Championship Series between the Boston Red Sox and the Tampa Bay Rays on laptop computers through Boingo Wireless....
Duracell, Maggie Gyllenhaal Launch Holiday Ambassador Search
Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that...
Fox News Launches YouTube Election Channel
Fox News Channel has created an outlet for election-related video segments on YouTube, aiming to cultivate an eclectic audience of Web surfers and build viewership for its TV programming...
Pringles Wants Consumers to Customize Cans for Holidays
Perhaps a can of Pringles to tuck into the Christmas stocking this year? Procter & Gamble hopes so. It is tapping into the popularity of user-generated content with a promotion that lets people customize the cans for the holidays...
Kashi Offers Free Cookies
Kashi is offering free samples of its new cookie...
Silverpop Adds Viral Spread to E-mail with Social Nets
E-mail service provider Silverpop has launched a feature that will let e-mail recipients post e-mail messages they receive to their Facebook or MySpace social network pages...
McDonald’s Hypes Monopoly Game with Early Push
McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes...
Discovery’s ‘Mythbusters’ Mines Viral Videos
The Discovery Channel’s “Mythbusters” series is seeking ideas for the show from YouTube fans...
Doritos Offers $1 Million for Homemade Super Bowl Ad
Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort...
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