Explorer Game Digs Up Viewers for National Geographic TV ‘Expedition Week’
The National Geographic cable channel is encouraging viewers to tune into its first annual “Expedition Week” programming in mid-November by rolling out an interactive Web game that lets players build their own globe-trotting avatars...
Google Walks Away from Yahoo! Search Deal
Five months after announcing the planned deal and more than a month after it was scheduled to go into effect, Google says it will drop a proposed partnership with Yahoo to increase pay-per-click ad revenue....
Live from ad:tech New York: Mulling Multiplatform Media
At first, Time.com was just the online address of the highly regarded weekly national news magazine....
Canon U.S.A. Wants to Make You a Star
A user contest for the Canon PowerShot digital camera is offering to help make one contestant’s dreams of singing stardom come true this year....
Live from ad:tech: NY Times, Business Week Try New Web Moves
The New York Times is about to provide Web links to news stories in other publications related to its own news stories on an alternative digital front page, and Business Week is letting readers create their own coverage priorities....
Boomers Don’t Download Videos: Survey
Boomers don’t dig downloading videos, but more of them are playing video games these days....
Mamas for Obama’ Give Republicans A ‘Time Out’
Sen. Barack Obama’s presidential campaign is getting a multi-platform video plug from an independent political group dubbed “Mamas for Obama,” and comic relief from animated barbershop characters....
Blogs Outweigh Social Nets on Purchase Help: Jupiter
When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study....
ShopRite Launches New Internet Tool
Supermarket News)— Elizabeth, NJ—Wakefern Food Corp.’s ShopRite banner has launched a weekly circulars widget...
Gen X Persuaded by E-mail, Direct Mail Over Social Marketing: Study
Consumers 18 to 34 report they are more likely to respond to an e-mail marketing message or direct mail than to one they get through a social network, according to a joint research project...
NBC Offers ’30 Rock’ Downloads via TV Guide
NBC is cashing in on Tina Fey's notoriety for her Sarah Palin shtick. The network is offering a free iTunes download of the show “30 Rock,” which Fey co-stars on, to TV Guide readers with the current issue...
Tinker Bell Finds an Online Home, and Some Virtual Bling
Tinker Bell and her sprite pals have a new hangout online, with the launch yesterday of a new virtual world from Disney Online, “Pixie Hollow.”...
Sony Ericsson Wants Bond Fans Shaken, Stirred by New Phone
Sony Ericsson has launched a tie-in campaign between the upcoming James Bond film “Quantum of Solace” and its latest advanced mobile phone, the C902 Titanium Silver Cyber-shot....
Obama Narrowly Wins Nick Kids’ Election
The returns are in, and Barack Obama defeated John McCain by a slim margin among voters in Nickelodeon’s “Kids’ Vote” exercise in citizenship...
CBS.com Creates Social Viewing Rooms
CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time...
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