Garfield Enters the MiniEgo Virtual World
Garfield the cat has entered the virtual world, lending his likeness and stuff to the flock of MiniEgo users....
Scion Reaches Out to High Schoolers for Campaign Ideas
Auto maker Scion has launched a high school marketing competition that will give young adults in selected U.S. markets the chance to team up, suggest marketing concepts for the Toyota brand, and possibly win supplies for their school...
First Response, BabyCenter.com Pair
Parenting advice portal and social community BabyCenter.com is offering to send users text message alerts with some of the most important advice of all: when their most fertile conception days are about to arrive....
Lucky Brand Debuts Consumer-Generated Coupon
It’s sort of like Elf Yourself, but once you add in a bucking green-nosed reindeer and a high-speed rendition of “Jingle Bells,” you now have the Lucky Buck Off....
Nabisco Creates Holiday Film About its Crackers
Nabisco is kicking off a holiday campaign around the art of simple entertaining at home with family and friends....
Search Advertising Growth Soars
(Direct Newsline)—Strong fourth quarter Internet search advertising may reach record highs for Google and Microsoft. ...
Drug and Medical Makers Re-formulate YouTube Videos
Online advertising and promotion appear set to take up a larger proportion of brand ad budgets in 2009. But for some industries that must comply with heavy regulation and disclosure requirements, that transition to digital marketing can raise issues....
NFL Lets Fans Pick Two Super Ads
The National Football League is offering fans a shot at picking a pre-game Super Bowl ad featuring a fan and a spot during the game that presents a player telling a personal anecdote....
Miramax Web Games Build Buzz for ‘Adventureland’
We may still be on the uphill slope to Thanksgiving, but for Miramax Films it’s not too early to start thinking about March 2009. ...
NBC News Launches Facebook Trivia Game
If you can recall the year that President John Kennedy delivered his famous Berlin Wall speech, you can probably rack up serious points in a new Facebook video trivia game created by NBC News....
T-Mobile Launches New NBA Ad Campaign
T-Mobile is launching a new on air and online TV ad campaign featuring National Basketball Association stars as an extension of its efforts to plug its myFaves free call service....
NHL Boosts Salvation Army Campaign Online
The National Hockey League is creating an online campaign to support the Salvation Army’s annual Christmas fundraising with an NHL All-Star prize tie-in....
King Features Creates Digital Funny Pages
It’s been seven decades since Popeye the Sailor became a silver screen star and now he’s found a new niche in cyberspace....
Free Music Downloads Come with Pizza Hut Web Orders
Hoping to strike up a marketing harmony among millennials, Pizza Hut is pushing online ordering with a free MP3 music download offer....
Samsung Washers and Dryers Site Gets Thousands of Members
Since Samsung Electronics America, Inc. launched its online social network for moms that’s all about doing laundry, and learning about its washers and dryers, more than 17,000 people have registered....
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