AOL, Dove Lead Search for Chief Everything Officers
America Online is teaming up with Unilever's Dove brand to search out five CEOs—Chief Everything Officers, that is—to honor consumers who give their all. ...
Coca-Cola Bows Largest Reward Program in its History
Coca-Cola North America has launched a consumer rewards program covering its entire brand portfolio. My Coke Rewards includes 4 billion unique redemption codes worth a cumulative $50 million, making this the company's largest rewards program ever. The program kicks off in conjunction with NCAA March Madness and the Academy Awards. ...
General Mills Tests Podcasts; Tracks Weight Loss Online
General Mills is using online venues to reach targeted audiences for its Yoplait and Betty Crocker brands. ...
HBO Launches Interactive Map to Boost Sopranos
HBO is boosting the upcoming season of The Sopranos with an interactive map of New Jersey that will highlight key points from last season's storyline....
JCPenney to Open Traveling Virtual Superstore
JCPenney is set to open a virtual store in New York City where customers can purchase the company's products at interactive kiosks in a spectacular initiative the company said is its largest branding event ever. ...
Pepsi 10-Week Vehicle Giveaway
When consumers twist the cap off a Pepsi product, they may be unlocking the door to a brand new Chevy Tahoe....
Apprentice Fans Vote for Olympian Candidate
NBC is giving fans of The Apprentice a chance to play a role in the show's casting by selecting one of 12 Olympic athletes to become a future candidate on the program. ...
Moët Fine Tunes Loyalty Premiums
Moët Hennessy USA has found a new way to set the mood for its Sparkling Circle loyalty club members....
Paramount Pictures Boosts Impossible III via Interactive Scavenger Hunt
Paramount Pictures is building buzz around the latest installment of the Mission: Impossible franchise with an online scavenger hunt that gives fans clues to story lines in the film. ...
Sprint Rewards Customers with NFL Draft Prize
Using text messaging could land one Sprint customer in front of 2004 Heisman Trophy winner Matt Leinart at the 2006 NFL Draft. ...
Verizon Wireless Stages Hollywood Concert
Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles. ...
In The Game
Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?...
EPrize Secures $32 Million Investment
Interactive marketing agency ePrize announced yesterday that it had received $32 million from a consortium of Detroit-area investors. ...
Kleenex Taps Olympics Sponsorship for Games
Kleenex is airing its first-ever Olympics-themed TV spot, part of a multi-pronged campaign that includes an instant-win game and a separate online contest. ...
M&Ms sweeten Oscar Night
M&Ms is sending Red and Yellow to the Oscars again this year. The candy brand is sponsoring a slate of Oscar-themed promotions with Loews Theaters, Blockbuster and Ralphs supermarkets.......
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