Tyson Flips Over Mobile Marketing Test
Tyson Foods scored high with its text-messaging campaign at the Tyson American Cup international gymnastics competition earlier this month. ...
Mobile Package Delivers Ringside Content to WWE Fans
World Wrestling Entertainment has launched a mobile alert subscription package, which gives wrestling fans access to breaking news and updates via their cell phones. ...
Diet Pepsi Game Awards 'Movie Bucks'
Diet Pepsi is out with an under-the-cap promotion that offers players "Movie Bucks" good toward admission to a movie....
USA Networks Seeks 'Characters' For Site, Contest
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series. ...
Chevy Drives Apprentice Gig to Online Contest
Chevrolet has created an online promotion that challenges armchair apprentices to become an "Apprentice Project Manager" and create their own commercial for one of its new vehicles. ...
Ford Launches Webisodes for Lincoln, Mercury Brands
Ford Motor Co. is boosting two of its brands via Webisodes that promote the new Mercury Milan and Lincoln Zephyr sedans. ...
Tommy Hilfiger 'Styles' Up for Sweeps
Tommy Hilfiger is out with a new campaign designed to build buzz around its revamped juniors line with an instant-win game, which promises a grand-prize trip to New York. ...
Hershey Blitzes Take 5
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com. ...
History Channel Launches Mall Tour Sweeps for New Series
The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations. ...
General Mills Woos Travelers Online
General Mills brings the great outdoors online to tout its Natural Valley Granola Bars to travel aficionados. ...
Baskin-Robbins Links Beverage Line With Online Gaming
Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year's supply of the beverage. ...
My ABC to Offer Ad-Supported Shows Online
ABC is embarking on a new venture that will let fans download their favorite episodes of the network's hit TV shows for free backed by ad-supported content. ...
From AAAA: Verizon Joins Others to Market its Music Service on Jukeboxes
Verizon Wireless has signed as the first non-alcoholic brand to advertise on an interactive jukebox network, following in the footsteps of such brands as Heineken, Stolichnaya vodka and Southern Comfort. ...
McDonald's Promotes Fish Sandwich Via Gaming Site
Just in time for Lent, McDonald's is generating buzz in select markets around its Filet-O-Fish sandwich with an interactive gaming site. ...
Live from AAAA: A Free Call in Exchange for a Few Minutes of Air Time
Can you "here" me now? In a joint venture with Verizon Wireless, Freefone, Inc. is set to replace hundreds of pay phones across the country with phone systems that play audio and video ads and offer free local calling to users. ...
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