Taco Bell Searches for 'El Presidente' 

Apr 14, 2006, By Amy Johannes

Taco Bell is giving consumers a chance to earn the coveted title of "El Presidente" under a new promotion that gives away 1 million pesos and a trip to the QSR's headquarters on a corporate jet. ...

Bacardi to Sponsor Online and Mobile Radio Service 

Apr 14, 2006, By Patricia Odell

Bacardi is sponsoring an online and mobile radio service set to launch next month for the over-21 market. ...

Live from Games Forum: Dodge Drives Fans Via Hemi Highway Game 

Apr 13, 2006, By Amy Johannes

To help demonstrate the power and speed of its new Dodge Charger, automaker DaimlerChrysler found a way to put the car in consumers' hands via an online game, Hemi Highway. ...

State Farm Revs Up Business with Cars 

Apr 12, 2006, By Amy Johannes

Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney's/Pixar's upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site....

Coca-Cola Gets into the File-Sharing Business 

Apr 12, 2006, By Patricia Odell

Coca-Cola North America has launched a music program that is available to download for free to file sharers. ...

Subway Gets Hot with Dinnertime Campaign 

Apr 10, 2006, By Amy Johannes

Subway restaurants is breaking into new territory with a new dinnertime-theme campaign and online vignettes geared to get consumers thinking about the chain beyond the lunch hour. ...

I Can't Believe It's Not Fabio Anymore 

Apr 10, 2006

Romance-novel heart throb Fabio is cooking online—but not for long. ...

McDonald's Tulsa Market Goes Mobile 

Apr 7, 2006, By Amy Johannes

Tulsa-area McDonald's restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer. ...

Coca-Cola Branded Content Coming to Cell Phones 

Apr 6, 2006

The Coca-Cola Co. has teamed with Smartphones Technologies in a licensing deal to deliver Coca-Cola branded content to cell phones. ...

McDonald's Launches Online McMorning Promo 

Mar 31, 2006, By Amy Johannes

Area McDonald's restaurants are giving consumers new reasons (and excuses) to think about breakfast via a new online campaign and interactive Web site. ...

Flexjet Leverages Film Content for Private Jet Travel Promo 

Mar 30, 2006, By Amy Johannes

NBC Brings Passions Fans Online 

Mar 29, 2006

NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet. ...

CBS, Yahoo! Ink 60 Minutes Deal 

Mar 27, 2006, By Andrew Scott

CBS's 60 Minutes kicks off its 39th season this fall with a partnership that will bring the news magazine's content to Yahoo users for free. ...

Tyson Flips Over Mobile Marketing Test 

Mar 24, 2006, By Betsy Spethmann

Tyson Foods scored high with its text-messaging campaign at the Tyson American Cup international gymnastics competition earlier this month. ...

Mobile Package Delivers Ringside Content to WWE Fans 

Mar 23, 2006, By Andrew Scott

World Wrestling Entertainment has launched a mobile alert subscription package, which gives wrestling fans access to breaking news and updates via their cell phones. ...