Pirates Brings M&M's, Volvo On Board
Masterfoods USA's M&M's brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes. ...
Dell Offers Incentives Via Online World Cup Game
Consumers in the U.K. could score thanks to a Dell promotion tied to the World Cup Tournament underway in Germany. ...
Purple Brain Touts Yahoo Site
Passersby are doing double takes at the world's biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo's latest promotion. ...
WNBA Ties Sweeps to New AOL Programming
AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago. ...
Ocean Spray Brings Vacation Experience Via Sampling Tour
Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks. ...
Baskin-Robbins Launches Pink Spoon Tour, Game
Baskin-Robbins' is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes. ...
TiVo Product Lets Viewers Search for Brands
TiVo has launched a new advertising search product that lets viewers create searches and select ad content. ...
Universal Studios Consumer Products Adds Mobile Division
Universal Studios Consumer Products Group is turning to the small screen to build additional revenue from its properties via a new mobile entertainment division. ...
Verizon Wireless Unveils Shakira Tour Plans
Verizon Wireless will use its sponsorship of music artist Shakira's North American tour this summer to promote its V Cast music service and other technologies to the Latino market. ...
Newcastle Brown Ale Bows Music Blogger Contest
Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event. ...
Bandai America Launches Power Rangers Film Contest
Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship. ...
Bud Light Sponsors New JibJab Joke Site
Bud Light is sponsoring a new viral humor site by JibJab that lets users store and share funny e-mails, pictures and jokes with the cyber world. ...
Coupons Delivered to TV Sets Via a Click of the Remote
DRM Labs has developed Voupon iTV, an interactive system that lets TV watchers use and redeem coupons—almost—from their couches. ...
AT&T Webisodes Takes Fans Up Close with Athletes
Sports enthusiasts can now catch a play-by-play tour of their favorite athletes' homes through a series of streaming video webisodes—produced and branded by AT&T—which provide fans with a behind-the-scenes peek into their lives and a chance to win prizes. ...
GSN Kicks Off LINGO Contestant Search
GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search. ...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Next»
