AOL signs Best Buy, Coke to Gold Rush Reality Game 

Aug 17, 2006

AOL has signed on five top sponsors for its upcoming, interactive reality game, Gold Rush in which sponsors will be integrated into the online show. ...

Cingular to Provide SEC Content to Subscribers 

Aug 17, 2006

Cingular Wireless has been named the exclusive telecommunications sponsor of the collegiate athletic Southeastern Conference. ...

Milk Mustache Adds 'Body by Milk' Auction 

Aug 15, 2006, By Betsy Spethmann

The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens. ...

The CW Kicks Off Mall Domination Tour 

Aug 11, 2006, By Amy Johannes

TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows. ...

Levi's Struts into Wal-Mart, Sears 

Aug 10, 2006, By Betsy Spethmann

Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans. ...

Blogmobile Hits New York Streets 

Aug 7, 2006, By Amy Johannes

Mentos Bottles Geyser Fad 

Aug 3, 2006, By Betsy Spethmann

Eight O'Clock Brews Up Blog, Ads 

Aug 3, 2006, By Amy Johannes

Subway Taps Mobile Coupons 

Aug 2, 2006, By Amy Johannes

Coke's New Site Challenges Consumers to Create Bottle Film 

Jul 31, 2006

The Coca-Cola Co. has relaunched its Web site around the theme of its latest global marketing platform for the Coke brand, "The Coke Side of Life," and challenges consumers around the world help it become a major content portal. ...

What Podcasting Can Do  

Jul 28, 2006, By Brian Quinton

(Direct Newsline)—Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that's the advice offered by several advertisers at a recent Ad:Tech Chicago session on RSS and podcast advertising. ...

Jeep Taps Karaoke, Avatars for Compass Campaign 

Jul 27, 2006

DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that "talks" to drivers in their language via user generated content, music and premiums. ...

Lassie Pet Contest Goes to the Dogs 

Jul 27, 2006, By Amy Johannes

Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine. ...

TiVo Enhances Research Capabilities; Creates Division 

Jul 27, 2006

TiVo has created a new division to focus on audience research and measurement that, for the first time, will provide second-by-second data and analysis on DVR viewing of ad content, TiVo said. ...

Toyota Promotes Yaris Via Tour, Video Game Ads 

Jul 26, 2006, By Amy Johannes

Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris. ...