TiVo Enhances Research Capabilities; Creates Division
TiVo has created a new division to focus on audience research and measurement that, for the first time, will provide second-by-second data and analysis on DVR viewing of ad content, TiVo said. ...
Toyota Promotes Yaris Via Tour, Video Game Ads
Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris. ...
Sprite Takes its TV Spots to TiVo
Spite is taking its DVR-ready TV spots for its new SubLYMONal campaign to a new venue, the TiVo Showcase, where viewers will have access to the interactive ad. ...
Bud Photographs Event Goers and Says,'Pass it Along'
Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail. ...
P&G Shares Secrets In New Campaign
Procter & Gamble is toasting the golden anniversary of its Secret deodorant brand with a new cause-marketing campaign that gets women to reveal their innermost secrets. ...
Food Brands Use Plenty of E-Tactics to Engage Kids: Study
More than eight out of 10 of the top food brands that target children though TV ads also use branded Web sites to market to children online, setting the stage for longer time period spent interacting with food brands. ...
Pop-Tart Webisodes Plus-up Idol Tour
Kellogg Co. is taking American Idol fans backstage for the first time in its five years sponsoring the American Idols Live! tour. ...
HomeDepot.com Now Selling Ads
The Home Depot has begun selling ad space on its Web site to key vendors who want to extend their reach beyond Home Depot aisles. ...
Cingular Dangles Mobile Coupons for Customers
Cingular Wireless is offering customers a new service: electronic coupons and discounts. ...
Maxell Stars 'Blow-Away Guy' in Online Game
Electronics maker Maxell Corp. of America is showcasing its "blow-away guy" in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell's first-time sponsorship of ESPN's X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic. ...
Starbucks Uses Trivia and Texting in Scavenger Hunt
Starbucks is out with an interactive scavenger hunt that will get consumer texting on their cell phones for a chance to win a trip to Costa Rica. ...
PC In-Game Advertising to Grow $400 MM by 2009
In-game advertising in PC-based games is expected to more than quadruple in the next three years, according to a new survey. ...
Verizon Pumps Out Pirates Content for V-Cast Customers
Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man's Chest, including a sweeps, mobile game and downloads. The film hits screens next week. ...
Jenn-Air Sponsors Podcast Series
Appliance maker Jenn-Air this week launched a series of podcasts designed to raise donations for its cause-marketing partner, Share Our Strength. ...
NBA Star Plays in Powerade Loyalty Program
National Basketball Association superstar LeBron James is serving up points at the center of Powerade's new loyalty program called Powerade Athletic Club. ...
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