GM Plants Flying Car Clips; Gets Hits and Some Backlash
General Motors is capitalizing on its new "Elevate" campaign by introducing compatible video clips on a new Web site, as well as planting them on social networking sites in the hopes they will spread like wildfire. ...
Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps
Electronic Arts is teaming up with Mazda to promote the automaker's latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game. ...
Levi's Makes TV Spots Personal
Levi's fans who want to star in the brand's newest commercial can grab their moment of fame online. ...
Doritos Invites Consumer Ads for Super Bowl
Frito-Lay is putting at least some of its Super Bowl advertising in consumers' hands this year. ...
GMC Tackles Monday Night Football with 16 Truck Giveaway
GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes. ...
KFC Embeds Punch Line in New Snacker Ad
KFC is rolling out a promotion around its newest Snacker sandwich that will have consumers replaying a TV spot to find a hidden message. ...
Sony Sponsors Video Podcasts for CNN
In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content. ...
Olive Garden Launches Spanish-Language Web Site
The Olive Garden has launched a stand-alone, Spanish-language Web site, an extension of its in-restaurant experience, to address the needs of Spanish-speaking guests. ...
JCPenney Readies First Live Ads
J.C. Penney Corp. this week will air its first-ever live TV spots that push the edge between TV programming and advertising. ...
LA Times, Universal Tout The Black Dahlia Via Archives
The Los Angeles Times is taking a step back in time—nearly 60 years—to help promote Universal Pictures' upcoming film The Black Dahlia. ...
ESPN's College Football's a Touchdown for Home Depot
The Home Depot is building on a three-year relationship with ESPN scoring a new deal to return as the presenting sponsor of the cable network's college football show College GameDay. ...
MTV Builds New York Buzz Around VMA Show
MTV is taking over New York, wrapping the city with a host of promotions and events around the 2006 MTV Video Music Awards (VMA). The promotions mark the award show's return to New York City after a two-year hiatus. ...
Showtime Launches Interactive Promo for Weeds
Showtime Networks is teaming up with viral video site Break.com to hype up the second season of the network's hit Weeds. ...
Jeep Targets Youth Through MySpace, Tour
Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles. ...
Heineken Renews U.S. Open Sponsorship; Promos Abound
Heineken has renewed its sponsorship of the U.S. Open tennis tournament, its longest active sponsorship, and plans a host of promotions and events to activate the deal. ...
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