Milk Mustache Adds 'Body by Milk' Auction
The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens. ...
The CW Kicks Off Mall Domination Tour
TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows. ...
Levi's Struts into Wal-Mart, Sears
Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans. ...
Coke's New Site Challenges Consumers to Create Bottle Film
The Coca-Cola Co. has relaunched its Web site around the theme of its latest global marketing platform for the Coke brand, "The Coke Side of Life," and challenges consumers around the world help it become a major content portal. ...
What Podcasting Can Do
(Direct Newsline)—Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that's the advice offered by several advertisers at a recent Ad:Tech Chicago session on RSS and podcast advertising. ...
Jeep Taps Karaoke, Avatars for Compass Campaign
DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that "talks" to drivers in their language via user generated content, music and premiums. ...
Lassie Pet Contest Goes to the Dogs
Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine. ...
TiVo Enhances Research Capabilities; Creates Division
TiVo has created a new division to focus on audience research and measurement that, for the first time, will provide second-by-second data and analysis on DVR viewing of ad content, TiVo said. ...
Toyota Promotes Yaris Via Tour, Video Game Ads
Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris. ...
Sprite Takes its TV Spots to TiVo
Spite is taking its DVR-ready TV spots for its new SubLYMONal campaign to a new venue, the TiVo Showcase, where viewers will have access to the interactive ad. ...
Bud Photographs Event Goers and Says,'Pass it Along'
Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail. ...
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