Twix Seeks Big Laughs in Video Contest
Calling all college students with a funny bone. Mars Snackfood U.S. is searching for the funniest college student in an online contest tied to its Twix brand....
Only Two in Three Bowl Brands Ran Integrated Online Campaigns
Sunday night’s Super Bowl XLIII may have been one nail-biting ordeal of a football game, but it produced few real surprises in terms of the advertisers who did the best job of leveraging their expensive broadcast spots with additional online content or marketing...
Champion Lets Fans Design Hoodie with Online Contest
Champion is giving people a chance to design their own hooded sweatshirts as part of an online contest that celebrates the iconic apparel....
Jim Beam UGC Contest Searches for Spoof Ads
Jim Beam wants everyday Americans to try their hand at remaking a recent TV spot that brings some outrageous male fantasies about the perfect girlfriend to the small screen....
TurboTax Asks MySpacers to Embrace Their Inner Freeloader
Tax-preparation software seller TurboTax is diving into social networking this 1040 season with a MySpace page that offers registered friends free music, free prizes, and free federal tax work via the TurboTax Online free Edition....
Facebook Burns BK “Whopper Sacrifice”
Social network Facebook has disabled a Burger King app that proved to be good at getting people to give up their friends for fast food....
Yahoo Names CEO, Loses President
Web portal and search giant Yahoo has named Carol Bartz, the former executive chairman of design software company Autodesk, to replace co-founder Jerry Yang as its chief executive officer....
Yahoo, TV Makers Unveil Deals to Webify the Tube
TV and the Web are converging, but until recently most of the movement has come at the Internet end. Broadcast channels are increasingly putting current episodes online, and U.S. audiences ...
Social Networks the ‘Movies’ of the ’09 Downturn: Netpop
Americans are spending almost twice as much time on social networks as they did two years ago, according to a new study by Netpop Research....
Amazon, Wal-Mart Know How to Keep Web Shoppers Happy: Survey
E-commerce may have outperformed brick-and-mortar retail this holiday season, but that doesn’t mean shoppers were happy about how they were treated at those merchant Web sites...
NBA Fans Select Slam Dunkers in Sweeps Contest
Making the fan-friendly NBA All-Star Game weekend festivities fan-friendlier, the league is giving fans a chance to choose a rookie player for the annual Sprite Slam Dunk contest....
Nickelodeon Launches Pop Culture Dashboard
Nickelodeon has created another cyberspace extension with UpickDaily.com, an online water cooler for kids to share opinions on entertainment, sports and the Web itself....
Kraft’s New App Brings Recipes to iPhones and iPods
Kraft Foods is making it easier for busy consumers to plan meals, search recipes and even locate the nearest store through a new downloadable application for iPhone an iPod touch users....
Mobile Tuesday to Deliver Coupons 52 Weeks Per Year
Mobigosee, a leading innovator of transformational mobile marketing technology, today announced that ...
Digital Dogs Promote “Marley” Movie, Animal Welfare
The canine-centric holiday movie “Marley & Me,” the pet food brand sponsors and non-profits aimed at animal protections are all getting a promotional boost from a virtual pet application available on the Web, on social networks and on the iPhone. ...
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