Live from PROMO Live: Jeep to Launch Promos for Video game Campaign
Jeep will promote the placement of its new Jeep four-door Wrangler in a skateboarding video game through a magazine partnership, eBay auction and a sweepstakes. ...
Live from PROMO Live: Starwood Hotels Turns to Virtual World
Starwood Hotels and Resorts Worldwide, Inc. is letting consumers weigh in on what goes into developing its future hotels by letting them enter a virtual hotel environment online. ...
GSN Kicks off Cause-Marketing Vocab Championship
GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000. ...
Little Debbie Offers Prizes in Exchange for Ad Viewing
Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question. ...
Yahoo Time Capsule to Be Shot into Space
Yahoo is getting ready to shoot a collection of user-generated content into space. ...
Moet Hennessy Custom Designs Free Music Cards
Free tunes are the incentive Moet Hennessy is adding to a new digital music promotion that targets both English- and Spanish-speaking consumers. ...
Grocer Texts Offers to Customers
Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials. ...
Buena Vista Boosts Tune-In Via 45 Million Valpak Mailings, Sweeps
Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000. ...
Kohl's, Sara Lee Team Up for Flushed Away AOL Game
Kohl's and packaged goods company Sara Lee are teaming up to launch an online game around the upcoming animated film Flushed Away on AOL. ...
Butterfinger Points Out Video Contest
Nestlé USA taps YouTube for a Butterfinger contest dangling a grand-prize Ultimate Mobile Movie Studio package. ...
Live From the Motivation Show: ABC Replaces Marketing with Content
Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way. ...
Alltel Brings 'My Celebrity Circle' to NFL
Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its "My Circle" feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers. ...
Vanity Blends Music With In-Store Sweeps
Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show. ...
GM Plants Flying Car Clips; Gets Hits and Some Backlash
General Motors is capitalizing on its new "Elevate" campaign by introducing compatible video clips on a new Web site, as well as planting them on social networking sites in the hopes they will spread like wildfire. ...
Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps
Electronic Arts is teaming up with Mazda to promote the automaker's latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game. ...
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