YouTube Strikes its First Mobile Distribution Deal with Verizon Wireless
Verizon Wireless is set to offer videos from YouTube.com to its V Cast Music service subscribers, the companies said yesterday. ...
MasterCard Places Brand in Fox Mobisodes
MasterCard is going mobile. The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network's series Bones. ...
Hewlett-Packard Piggybacks on Disney Promo
Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes. ...
Hitachi's Branding Campaign Highlights Tech Strength
Hitachi America, Ltd., has embarked on a multi-year, multi-million dollar campaign to help boost the company's revenues and build brand awareness for its lesser-known technology products. ...
Starbucks Spreads Cheer via Holiday Campaign
Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness. ...
Live from Ad:Tech: Humor, Then WOM, Drive Successful Norelco Launch
When Philips Norelco looked at new product opportunities in the very crowded men's shaving category, it looked at shaving everything but the face. ...
Live from Ad:Tech: YouTube CMO, Others, Ponder Online Video
When asked what keeps the new CMO of YouTube.com up nights, the answer came easily: ...
Hardee's Pushes Thickburger Campaign Via Sweeps
Hardee's is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles. ...
Live from Verge: Marketers Scrambling to Master Seven Norms for the 'Net Gen'
They may have just learned to tie their shoelaces in the last year, but they are already veterans of digital technology—and marketers are utterly rethinking their branding efforts in order to successfully communicate with the "networked generation." ...
Travelocity Gnome Takes on Leave of Absence
Travelocity is on the hunt for its gnome mascot, and as part of a quirky new marketing campaign is asking the public for help finding him. ...
McDonald's Backs McRib Comeback with Promos
McDonald's popular McRib sandwich is making a comeback one more time under a new interactive marketing campaign. ...
Pontiac's Road Map Leads to Second Life's Virtual Community
Pontiac is giving away real estate...virtual real estate that is. ...
Yahoo Launches First-Ever Talent Show
Yahoo is on the search for some of America's most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show. ...
McDonald's Boost Monopoly Game Via Microsite, Blog
McDonald's Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million. ...
Sprint Offers Exclusive Content of The Amazing Race
Sprint is giving fans of the CBS show The Amazing Race a chance to experience the global journey with contestants through an interactive promotion that puts viewers behind the scenes of the show through their cell phones. ...
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