Sesame Workshop Launches Apple Program with Hannaford 

Jan 12, 2007, By Amy Johannes

Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends....

P&G Debuts Site for Women 

Jan 9, 2007, By Patricia Odell

Procter & Gamble yesterday made its entrance into the world of consumer-generated digital content with the debut of a new Web site for women....

Consumers Find Mobile Ads Irritating, Unless Relevant: Forrester Research 

Jan 5, 2007

Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through....

Nike Kicks Off New Year's Challenge 

Dec 29, 2006

In a new spin on New Year’s goals, Nike has added a feature to one of its Web sites to help runners and athletes met their goals in 2007....

Sopranos Game Ties to Loyal Viewers 

Dec 16, 2006, By Amy Johannes

A&E Television Network is tapping into the huge popularity of The Sopranos with a game that tests viewer’s knowledge of the series....

The N Launches Teen Mobile Research Panel 

Dec 14, 2006

Cable TV network The N is going high-tech with it research. The network is partnering with online-research firm OTX and mobile-community provider mbuzzy to form a new wireless research panel...

Court TV Targets Hispanics Via Marketing Campaign 

Dec 14, 2006, By Amy Johannes

Court TV is using the Internet to boost its offering among Hispanic consumers...

Papa John's Ramps Up Gift Card Marketing 

Dec 13, 2006, By Patricia Odell

Papa John's is using the holidays as a platform for a major relaunch of its gift card. The campaign focuses on a push to drive overall sales and bring in new customers...

Hotel.com Spreads Message in Digital Campaign 

Dec 13, 2006, By Patricia Odell

Hotels.com has launched its first online viral campaign.

The viral component focuses on an online instant-win game at HotelGiveAway.com that can be forwarded to friends. ...

Pampers Offers Customized Holiday Cards 

Dec 11, 2006

Pampers.com is letting visitors make holiday cards. ...

Lexus Plays in Video Game Space 

Dec 8, 2006, By Amy Johannes

Lexus is letting consumers take a virtual test drive of its luxury car through a video game....

Scion Launches Broadband Site, Joins Second Life 

Dec 6, 2006, By Betsy Spethmann

Toyota's edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment....

Oxygen Taps Social Networking for Bad Girls Campaign 

Dec 4, 2006, By Amy Johannes

The Oxygen Network is showing off its "bad" side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club. ...

MSN Uses Online Hunt to Drive Holiday Sales 

Dec 1, 2006

MSN has kicked off an online scavenger hunt that leads to $100,000 in cash prizes. The campaign sends players across 10 of its sites digging for clues among a range of its products during this critical holiday shopping period. ...

After YouTube, Verizon Wireless Taps Revver for Videos 

Nov 30, 2006, By Andrew Scott

Move over, YouTube. One day after striking a landmark deal with the social networking site, Verizon Wireless announced a similar partnership with YouTube competitor Revver, Inc. The agreement lets Verizon's V Cast Music service customers watch user-generated video content on their handsets. ...