Reebok CMO Pushes 'Run Easy' Campaign
Reebok is out with a new global campaign to motivate runners of all types with a catchy motto—"run easy."...
Domino's Launches Pizza Debate
Domino's Pizza is instigating a great debate around two popular pizza styles, and it’s asking customers to help settle the matter in an online vote....
StupidVideos.com Offers Cash Rewards for Submissions
Viral video Web site StupidVideo.com has launched a new program that rewards users with cash for video clip content....
HBO Hypes Final Sopranos Episodes with Online Sweepstakes
HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters. ...
Spalding Tips Mobile Marketing Push
Spalding is into a new game. The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans. ...
MSNBC.com Campaign Creates Buzz Over New Format
Online news Web site MSNBC.com is out with a new branding campaign that highlights the company's shift to more general news and entertainment....
Live from the PMA: Nancy Drew Film Gets Mystery Marketing Push
Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew. ...
Lexus Launches Interactive Ad Campaign
Lexus is spreading its message about safety with new interactive ads consumers can manipulate....
Tampax Sponsors Online Cheerleader Contest
Tampax is targeting teen athletes with an online sponsorship on a fledgling social networking site....
MasterCard Launches Interactive Golf Platform
MasterCard is tapping into cardholders' passion for golf with an interactive Web site that lets fans 'talk' to some of the sport's pros....
Q Motor Oil Thanks Customers with Relationship Site
Q motor oil has launched an auto information and entertainment Web site, which can be accessed from any cell phone....
Dairy Queen Kicks off Viral Campaign for FlameThrower Burger
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates....
McDonald’s Launches Video Contest Tied to Breakfast Offering
McDonald’s is reviving its Morning Impaired campaign with a video contest....
Absolut Pears Goes Interactive in Bars and Restaurants
Absolut Pears has launched a nationwide interactive marketing campaign that appears on jukebox touch screens in bars and nightclubs across the country....
Gather.com Brings on Top Consumer Brands
Social media Web site Gather.com has signed a number of new advertising agreements with top consumer brands. ...
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