Live from Las Vegas: Interactive Experts Advocate Database Collaboration
Lead by example and a highly productive interactive, integrated marketing team will be the envy of colleagues in other less functional departments. ...
Hyatt to Film Webisodes at its Properties Starring Consumers
Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families....
MySpace, Mark Burnett Offer $1 Million to Political Contestants
Social networking site MySpace.com is teaming up with TV producer Mark Burnett to launch a new reality show in search of an independent political candidate....
Drug-Free Campaign Brings Parents Online
Parents get their own social networking site this summer as part of a new push from the Partnership for a Drug-Free America....
T.J. Maxx Honors Bargain Shoppers with New Campaign
TJ Maxx is celebrating shoppers’ thrill of finding a bargain with an interactive Web site that lets customers share their shopping euphoria online....
Elizabeth Arden Promotes New Britney Scent with Contest
Elizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest....
AOL to Link Dollar Bills to Online Game
AOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million....
Microsoft Launches Xbox TV Series Contest
Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. ...
AOL Offers Shrek The Third Online Game, Sweeps
AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third...
KFC Ad Promo Draws 11,000 Entries
A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket....
American Airlines Targets Female Flyers
In its latest effort to boost revenue, American Airlines has launched a new Web site dedicated to female customers....
Denny's Targets College Kids with Late-Night Campaign
Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service. ...
SoyJoy Ads Take Web Sites to Extremes
Nutritional supplement maker Pharmavite today breaks the first advertising for its new all-natural snack bar, SoyJoy, with TV and print ads whose main purpose is to send consumers online....
Unilever Hypes NASCAR via Blog
Unilever has launched a corporate blog starring its NASCAR team, the Ultimate Chargers, and nine “ultimate” Unilever brands....
Pepsi Sweeps Lets Consumer Design 500 Million Cans
Pepsi is getting consumers' creative juices flowing with an online contest that asks people to design a new look for its cans....
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