State Fair Includes Ad Contest in $1.2 Million Budget
The California State Fair is tapping into the consumer-generated content craze. Organizers are running a contest in partnership with MySpace that asks people to upload video footage that could become part of its new TV commercial. ...
USA Network Goes Viral with ‘4400’ Videos, Events
USA Network is backing the upcoming season of “The 4400” with video promotions and events that give viewers a chance to live out a fictional storyline from the series....
Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns
Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”...
Marketers Urged to Keep Hot Topics on Social Media Sites
Harnessing what people in cyberspace are saying about your company or product to achieve your objectives was a recurring theme Monday at the one-day seminar Advertising in Social Media in New York....
Sierra Mist Sponsors YouTube Comedy Contest
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians....
Advocates Prompt FTC to Investigate Digital Food Marketing
Consumer groups are calling on the Federal Trade Commission to investigate digital food and beverage marketing of junk foods to children after a new report revealed that the technology is contributing to poor nutrition and obesity....
Best Western Launches Harley-Davidson Rewards Program
Best Western is out with a new rewards program just for bikers....
NBC Expands Shows Online with Promos
NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences....
Disney Hypes Up 'Ratatouille' Cheese Tour
Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline. ...
MSNBC.com Launches Interactive Movie Theater Game
MSNBC.com is out with a new spin on video games that lets movie theatergoers play without leaving their seats....
Warner Music Group Names Scherr, VP Interactive Marketing
Warner Music Group has named Peter Scherr vice president, interactive marketing, a new position...
Pepsi’s Interactive Ads Lets Passersby Download Videos
Pepsi has placed interactive billboards in numerous locations that let consumers download viral video clips onto their cell phones....
Hilton Photo Contest Puts Winner on Times Square Billboard
Homewood Suites by Hilton has launched an online contest giving families a chance to star in an electronic billboard in New York City's Times Square. ...
Subway Promotes Fitness with Push.tv
Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway....
Live from Las Vegas: 49% of Marketers Boost Online Spending: PROMO Study
Some 49% of marketers expect their online spending to grow this year with dollars flowing to e-mail marketing (55.5%), banner ads (37.6%) and e-mail newsletters (44.9%) among other tactics, according to PROMO’s annual Interactive Marketer Trends Study, which was released yesterday during the Interactive Marketing Summit in Las Vegas....
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