Sprint Puts ‘Who Wants to be a Millionaire’ on Phones
Sprint is out with a new sweepstakes that gives the winner a chance to appear on the popular game show “Who Wants To Be A Millionaire.” ...
Krystal Pushes MilkQuake, Via Coupons, Social Networking Site
Restaurant chain Krystal is rolling out a new line of ice cream milkshakes for summer and is supporting the effort with coupons and a themed marketing campaign. ...
Mentos Assigns Summer Intern to Market Fun
Call it “Subservient Intern.” Mentos maker Perfetti Van Melle USA has put its summer intern, Trevor, at the center of an online campaign reminiscent of Burger King’s landmark Subservient Chicken. ...
Sony Renews Dew Sports Tour Sponsorship
Sony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour....
Scion Holds Hunt on Second Life to Benefit MS
Car maker Scion is using a scavenger hunt on virtual world Second Life to activate it sponsorship of an event to benefit the national Multiple Sclerosis Society. ...
Unilever Fields Webisodes for Spray Brands
Unilever is bringing back its animated online soap opera, this time with a new character....
Dockers Celebrates Father’s Day with Billboard Campaign
Dockers is making a big splash around Father’s Day. The apparel brand is celebrating fathers with a tribute on the world’s biggest stage—the Reuters Board in New York City’s Times Square....
Domino’s Incentive Offers Movie Download Trial
Domino’s Pizza is incenting trial of its online ordering service with an offer for free movie downloads....
Dunkin Donuts Maps Out Promo
Dunkin Donuts is giving consumers a helping hand when it comes to finding a local store....
Miller and NBA Team to Find Next Pro Player
Miller Lite and the National Basketball Association Development League are partnering in a challenge that offers participants the chance to be a pro basketball player....
Live from the Mobile Marketing Forum: Sprite Launches Social Community for Teens on Cell Phones
The Coca-Cola Co. is pioneering digital marketing with plans to launch this month a social community for teens via mobile phones for its Sprite brand....
Live from the Mobile Marketing Forum: From the Mouths of Babes
Cell phones are used for a variety of features. Whether it’s talking, texting or surfing the Internet, consumers love the devices for their mobility and accessibility. But they have mixed feelings when it comes to advertising and marketing messages on the phones. ...
Live from the Mobile Marketing Forum: Consumer Engagement is Key
Mobile marketing is hot. And more and more brands are leveraging the technology through promotions to stay relevant and hip with their audience....
State Fair Includes Ad Contest in $1.2 Million Budget
The California State Fair is tapping into the consumer-generated content craze. Organizers are running a contest in partnership with MySpace that asks people to upload video footage that could become part of its new TV commercial. ...
USA Network Goes Viral with ‘4400’ Videos, Events
USA Network is backing the upcoming season of “The 4400” with video promotions and events that give viewers a chance to live out a fictional storyline from the series....
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