Vibes’ Text Campaigns Generate 200 Million Messages
Vibes Media, the leading provider of interactive text message and mobile content marketing programs, reported that it crossed a significant industry milestone this week when it processed its 200 millionth mobile message....
LeapFrog Opens Boston Office, Spins Off Small Biz Company
Interactive agency LeapFrog is opening a Boston location, providing better reach for continued focus on interactive productions and marketing for global brands. ...
GMC, Yahoo Collaborate on Web Video Series
GMC is partnering with Yahoo on an original video series, “Answers on the Street,” to tout its Sierra SUV model....
Embassy Suites Hotels Launches Photo Contest
Embassy Suites Hotels is out with a new photo contest that seeks out fun family vacation moments, offering the chance to win a trip to Hawaii....
Palace Resorts Launches Meeting Planners’ Movie Contest
Palace Resorts is giving meeting planners a chance to make a movie about their lives for an opportunity to win an all-inclusive trip to the resort and other prizes....
Smoothie King Awards Lifetime of Smoothies
Smoothie King has launched an online sweepstakes to award one winner a lifetime of nutritional fruit smoothies. ...
Spike TV Uses Real Money to Promote ‘Kill Point' Series
Spike TV has launched a large-scale marketing campaign to drive tune-in to its new series “The Kill Point.”...
Burger King Launches Interactive Promo Tied to 'Simpsons' Movie
Burger King has launched a promotion tied to “The Simpsons Movie” that lets customers convert digital pictures of themselves into ‘Simpson’ characters....
Subway Uses Scrabble Game to Build Store Traffic
Subway is tapping an old-time favorite board game, Scrabble, to bring customers into its restaurants. ...
FBI Gets Call About Right Guard Promotion
Right Guard was in Cleveland, OH, last week gaining attention for a promotion there before the brand made its appearance as part of an action sports tour being held this week....
Springfield, VT, Wins 'Simpsons’ Movie Screening Promo
A rolling pink doughnut and a funny bald man helped the little town of Springfield, VT, land the top spot in an online video contest tied to the upcoming “The Simpsons Movie.”...
Sprint Debuts $1 Million NASCAR Sweepstakes
Sprint has launched a sweepstakes with NASCAR that offers $1 million as the grand prize...
Building on Success, Gather.com Debuts Second Writing Contest
Gather.com, the social site for adults, has launched its second writing competition to find new romance novelists....
KFC Goes Viral with Cause Marketing Campaign
KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings....
J.C. Penney Uses Interactivity to Get Kids to Buy Clothes
J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel....
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