Office Depot Takes Its Marketing Mobile
Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes....
Branding Faces Social Challenge: Report
The growing popularity of social networks such as Facebook and MySpace makes the sites attractive targets for online ad spending, but a new report from research firm IDC finds that the networks face some serious hurdles in monetizing their success with ads...
Miller Lite Auctions Ex-NFLers for Game Parties
Miller Lite is enabling football fans to bid in a charity auction for a chance to have two ex-National Football League stars at their house for a game this season....
Goodlife Recipe Contest Calls for Consumer Pet Videos
Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet. ...
Secret Dancer Search Lets Winner Star in Music Video
Procter & Gamble’s Secret brand is on the hunt for young women with the best dance moves...
Adidas Makes Music for MLS Fans
Adidas has launched a new music promotion to tie Major League Soccer teams to local artists who will create anthems for the respective squads....
Hyatt Resorts Roll Out Adventure Webisodes, Sweepstakes
Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain....
American Eagle Launches Webisodes Tied to TV Spot
American Eagle Outfitters is targeting teens with a Web series that first appeared on TV....
Green Giant Pushes Veggies with Games, Videos
Green Giant is enticing kids to consume more vegetables with new packaging and an online game and videos designed to make eating greens fun....
McDonald’s Launches New Snack Wrap with Viral Promo
McDonald’s is promoting its latest snack wrap with a viral campaign that gets consumers thinking about snack time....
Alltel Extends Special Offers To Man Cave Visitors
The sales guys are characters created by wireless carrier Alltel to represent competitors Cingular/AT&T, Verizon, Sprint Nextel and T-Mobile. The four chase Chad, the Alltel rep in the company’s current TV ad spots, plotting behind-the-scenes to thwart Alltel....
Condé Nast, Motricity Renew Mobile Services Pact
Magazine publisher Condé Nast is bullish on mobile marketing, as evidenced by its two-year renewal of a contract with Motricity, a leading provider of mobile content services and solutions. ...
Vibes’ Text Campaigns Generate 200 Million Messages
Vibes Media, the leading provider of interactive text message and mobile content marketing programs, reported that it crossed a significant industry milestone this week when it processed its 200 millionth mobile message....
LeapFrog Opens Boston Office, Spins Off Small Biz Company
Interactive agency LeapFrog is opening a Boston location, providing better reach for continued focus on interactive productions and marketing for global brands. ...
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