Live from Promo Live: The Legal 411 on Web 2.0
Before you run that Web 2.0 promotion—whether it’s text-message voting, soliciting user video, or letting users “forward to a friend”—you probably want to run that campaign past a lawyer....
Doritos Introduces New Flavor with Help from Hip-Hop Artist Missy Elliott
Frito-Lay is partnering with Hip-Hop artist Missy Elliott to promote a new Doritos product....
Most Obsessed Renter to Collect $20,000 from Apartments.com
Apartments.com, the nation’s largest online listing service for rental residences, has announced three finalists in its search for the most stuff-obsessed renter in the nation. ...
Live from Promo Live: To Build Buzz, Don’t Bore—and Remember the Bribes
A lot of variables come into play in creating online content that will go viral. ...
XM Radio Takes a Wild Online Ride
Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision....
Wrigley’s Candystand Spawns Giants.com Game Arcade
Wrigley’s Candystand.com has created a co-branded game arcade on the New York Giants Web site. ...
Wal-Mart Launches New Marketing Slogan
Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site....
Homewood Suites Debuts Winning Contest Billboard Ads
Homewood Suites is giving three contest winners their 15 minutes of fame on an electronic billboard in New York City’s Times Square....
Neiman Marcus YouTube Video Ad Gets Mixed Reviews
A documentary-style video advertisement marking Neiman Marcus’s 100th anniversary on YouTube is getting mixed reviews from Web site visitors. ...
Embassy Suites Launches Do Not Disturb Sign Design Contest
Embassy Suites Hotels is on the hunt for the next best do not disturb door hanger, and is asking patrons to help design it in an online contest....
MTV To Solicit Content for New Sites
MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months....
MasterCard Lets Fans Personalize Manning ‘Pep Talks’
MasterCard is adding an interactive element to its new National Football League TV spots, letting fans personalize and e-mail “Priceless Pep Talks from Peyton Manning.”...
Half a Billion Pepsi Cans Offer Adidas Promo
A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali....
HP Recruits Stefani in New $300 Million Printer Campaign
Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year. ...
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