Building a Following on Twitter
Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life....
Euro RSCG Chicago Adds Sprint Digital Work
Sprint has named Euro RSCG Chicago as its digital marketing agency of record, expanding the agency’s existing work as Sprint’s direct marketing agency of record....
ABC.com Rolls Out “Ugly Betty” Webisodes Take Two
ABC.com is rolling out six weekly Webisodes to pitch the May return of “Ugly Betty” to ABC’s primetime schedule....
Campbell Grows Tomatoes, Brand with FFA Seed Promo
Just in time for spring planting season, Campbell Soup Co. has completed a refresher of its social community Web site...
Social Media Spending to Increase, But Remains Miniscule
Spending on social media by marketing companies is expected to increase this year, a sign that these efforts can be deployed quickly and inexpensively in a recession....
Dairy Queen Online Games Promotes New Value Menu
A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu....
Dairy Queen Swaps Gift Cards for Blogger Posts
Dairy Queen International is serving up a brand new item: a blog for company employees to post threads and spread the word about its new value menu items and promotions....
JCPenney Launches Virtual Runway Show
JCPenney is rolling out a virtual runway to showcase some of the latest spring styles from its top designers....
Adidas.TV Launches Online Entertainment Network
Adidas.TV this week is set to launch an Internet-based entertainment network....
Ford to Market Fiesta Through Social Networks
Ford is attempting to make a marketing statement with what it dubbed the “Fiesta Movement” to create traction for its small car entry with social networking tactics...
U.S. Twitter Users Young, Poor and Growing: Pew Report
The U.S. population using Twitter and other microblogging services is younger, more urban and more racially diverse than America as a whole. But they’re not typically the same young-young demographic that dominate the use of many social networks, according to new findings from the Pew Internet & American Life Project....
TV Land Spawns Digital Yearbook for ‘High School Reunion’ Fans
TV Land is aiming to engage fans of its “High School Reunion” series with an online “Digital Yearbook” enabling the show’s viewers to self-create identities with photos and profiles....
'Lost’ Takes the Lead in First Nielsen Online Programming Tally
Viewers were able to find the popular ABC program “Lost” last month—even though the show disappeared from TV screens in May 2008 and didn’t launch its fifth season until Jan. 21 of this year....
Web Users Watching Full TV Episodes Surges: Survey
The number of Web surfers watching full episodes of TV shows streamed online by the respective broadcast and cable networks has doubled over the past two years...
EA, Hasbro Team on Littlest Pet Shop Virtual World for Girls
Game maker Electronic Arts will partner with toymaker Hasbro to create a new virtual world for Hasbro’s line of “Littlest Pet Shop” dolls. ...
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