Dippin’ Dots Names User-Generated Winner
An animated Pirates-themed video was the top vote-getter in Dippin’ Dots recent online contest....
Online Ad Spending Up 25%: IAB
U.S. marketers spent $10 billion on online advertising in the first half of this year, increasing their Web ad budgets by about 26% compared with the first six months of 2006, according to the latest version of the Interactive Advertising Bureau’s quarterly ad report....
Weather Channel, Nissan Team Up on “Epic Conditions”
The Weather Channel is looking to build a franchise of “Epic Conditions” with Nissan as sole sponsor of the show on air and online....
Simply Asia Foods Breaks Largest Campaign
Simply Asia Foods is launching its largest marketing effort this fall with an integrated effort to let people know that cooking Asian food at home is really quite easy. ...
DQ Serves Up New Blizzard Fan Promotions
A new viral promotion from Dairy Queen lets Web visitors share video clips featuring a guy playing classical music, punk, jazz, country or flamenco…using DQ Blizzard spoons....
Chandon Is Looking for a Few Good Hosts
Domaine Chandon is partnering with cable’s Fine Living Network in a video search for the best party-givers in America, and offering as part of the grand prize the chance to throw next year’s holiday entertainment soiree at Chandon’s Napa Valley winery....
Icehouse Lets Superfans Taste Bobble Head Glory
Icehouse beer is giving armchair quarterbacks a chance to attend any sporting event in the U.S. in the coming year and see their own face bouncing on a personalized bobble head doll....
Fenway Sports Plots Verizon Wireless Campus Tour
Fenway Sports Group is the guiding force for the third annual Verizon Wireless Campus Tour, hitting northeast college campuses in a concert series to plug the telco’s wireless service...
Gap Rolls Out Kids Casting Call for Models
Gap is back with a new search to find new baby and kid models for its brand....
New Dylan Release Gets Viral Push
Columbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment....
Picture-in-Picture
Google earned kudos in September 2006 for enticing video sharing site YouTube away from its rivals and into the Googleplex. But almost immediately, the...
Gillette Pushes Razor in Video Contest
Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor. ...
Gardenburger Hunts for ‘Real Man’ Via Contest
Wholesome and Hearty Foods Co. has launched an online contest to find a ‘real man’ to promote its meatless products. ...
Live from Promo Live: The Legal 411 on Web 2.0
Before you run that Web 2.0 promotion—whether it’s text-message voting, soliciting user video, or letting users “forward to a friend”—you probably want to run that campaign past a lawyer....
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