NBCSports.com Pushing Its Profile with msnbc.com Deal
NBCSports.com figures to add millions of sports site surfers in its move to link with msnbc.com on the eve of the Super Bowl and the 2008 Summer Olympics....
Shell Builds Biker Appeal in Harley-Davidson Deal
Shell is putting its stations on the map with bikers with an online road map service from Harley-Davidson. ...
Lions Gate Modifies Bratz Site After COPPA Violations
Lions Gate Entertainment has modified a Web site related to the popular Bratz dolls after violations were discovered of the Children’s Online Privacy Protection Act....
MySpaceTV Series Lines Up Sponsors, Brand Deals
Ford Motor Co. will be the exclusive sponsor of the new online television show “Roomates” that debuted Monday on MySpaceTv.com ...
EVB’s Got Viral Game with ‘NBA 2K8’
Digital agency EVB knows who the winner of the 2008 NBA finals will be—and they’re using that prediction, and other controversial opinions, to set off a viral marketing campaign for NBA 2K8, the new basketball game from 2K Sports for PCs, the Xbox 360 and Playstation....
Subway Gets Mobile with Seattle Seahawks Contest
Subway went mobile last weekend with offers to customers in the Seattle-Tacoma area, starting with a shot at winning a Seattle Seahawks’ helmet....
Southwest Airlines Stages Caption Writing Contest
Southwest Airlines is using a contest to get people chatting on its blog....
Disney Pushes ‘National Treasure’ Film with Online Games
Walt Disney Pictures is out with an interactive promotion and sweepstakes tied to the upcoming release of “National Treasure: Book of Secrets.” ...
WWE Fans Weigh In On Next Fathead Superstar
Sports wall graphics producer Fathead is letting pro wrestling fans pick the next Fathead Superstar from the ranks of WWE performers....
Cancer Agency Raises Dough with Virtual Bakery
New York-based non-profit CancerCare has launched a fund-raising promotion that lets Web visitors send virtual cupcakes to friends and in the process earn money to fight pediatric cancer....
MSNBC.com, Nissan Collaborate on Trivia Game
MSNBC.om and Nissan have created an interactive news quiz with a companion sweepstakes contest....
MTV and Pepsi Cross-Promote Fashion Series
MTV and Pepsi have teamed up to promote both the cable channel’s fashion-centric reality micro-series and the fashion phase of Pepsi’s global restyling campaign. ...
CVS Launches $25 Million Campaign with Online Community
CVS/pharmacy is out with a $25 million dollar campaign honoring women’s roles as nurturers and caregivers, and is letting them share their personal stories via on an online community for a chance to win $25,000....
United Football League Lets Fans Pick Team Locales
Aiming for a fall 2008 kick-off, the United Football League is taking a unique tact by inviting fans to vote on the location of its franchises. ...
Beam, Absolut Pair Off on Holiday Cocktail Help
Hosts stuck for a holiday-themed party drink or guests undecided what spirits to bring to the boss’s party will get help this holiday season from a Web site and help line operated by a partnership between Beam Global Spirits & Wine and The Absolut Spirits Co. ...
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