VO5 Takes on a Younger Look
VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience....
Papa John’s Adds Text Messaging Ordering Service
Papa John’s is out with a new way to take phone orders—text messaging....
Dell Drives Computer Gifts with Celebrity Pitches
Anyone yearning for a Dell computer as a holiday gift can get some help from a lineup of celebrities on Dell’s Web site....
Live from PMA Law Chicago: Legal Advice about User Content
“Who’s in Control?” is the themed inquiry at this year’s Promotion Marketing Association law conference in Chicago, and according to much of the content presented so far, the answer is: users, mostly. ...
MTV Launches Mobile Social Network
Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience....
Online Game lets Players Create a New Dew
Pepsi’s Mountain Dew brand has launched an online game, “Dewmocracy,” that lets players team up and design the flavor, color, name and marketing graphics for a new entry in its product line....
Weather Channel Store Boosts Brand Online
Responding to its viewer base, The Weather Channel has created an online store for branded products...
ESPN Pushing Content To Xbox Platform
In a move to expand its reach, ESPN will make coverage of sporting events accessible on Microsoft’s Xbox 360 platform....
Dr Pepper Makes an iPhone House Call
Cadbury Schweppes is apparently first through the gate with a branded game optimized for the Apple iPhone—but in a Web-only version, for now. ...
FEARnet, Sony Launch Shocker Web Series
Horror-oriented, video-on-demand channel FEARnet today launches a new daily Web series designed to keep visitors coming back to the FEARnet site through mid-December....
Kimberly-Clark Launches Alien-Friendly Consumer-Generated Video Contest
Kimberly-Clark Professional is soliciting from the public consumer-generated videos that imagine the bathroom habits of aliens. The contest closes at the end of next January....
Chrysler Brand to be King of ‘Payne’ in November
A new branded content campaign from Chrysler will link the automaker to the TBS cable comedy “Tyler Perry’s House of Payne” on the air, on the Web and over the mobile phone during the month of November....
NBC Universal Hires SinglePoint for Mobile Marketing
NBC Universal has named SinglePoint to launch company wide mobile marketing initiatives....
NBCSports.com Pushing Its Profile with msnbc.com Deal
NBCSports.com figures to add millions of sports site surfers in its move to link with msnbc.com on the eve of the Super Bowl and the 2008 Summer Olympics....
Shell Builds Biker Appeal in Harley-Davidson Deal
Shell is putting its stations on the map with bikers with an online road map service from Harley-Davidson. ...
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