Dairy Queen Tests Mobile Coupon Program
Dairy Queen is testing mobile coupons in an effort to drive traffic to its restaurants....
FTC Says Google Can Go ahead with DoubleClick Buy
After more than six months of scrutiny, the Federal Trade Commission has given Google the green light to acquire online ad management firm DoubleClick in a deal valued at $3.1 billion....
Absolut Pears Takes Campaign to the Drink Customers
In a case of fishing where the fish are, Absolut Vodka will place ads and interactive content for its premium Absolut Pears brand on the TouchTunes network of digital jukeboxes....
Checkers Launches Virtual Game to Promote Double Value Menu
Checkers Drive-In Restaurants has rolled out an online game to promote its new Double Value menu....
Scholastic Promotes “Golden Compass” Series with Online Chat
Scholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic...
TRUSTe to Certify Facebook’s Privacy Policies
Social network Facebook, still recovering from the November launch of a controversial policy for tracking users’ off-site behavior, has partnered with privacy certification company TRUSTe on disclosure language for that program. ...
Sprint Strikes Web Deal With MySpace
Sprint will be the first U.S. wireless carrier with a direct link to the MySpace Mobile Web site when the site launches early next year....
Ford Uses Web Widget Tact For Sync
Ford is revving up the latest phase of its marketing campaign to push its Sync voice-activated technology with rich media widgets on AOL....
Wine Enthusiast Generates Mobile Response With Print Ads
Direct Newsline—The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal....
Office Max Brings Back Elf Viral Campaign
People can create their own dancing elves at http://ElfYourself.com by adding faces to the animated character. Visitors can load up to four images to send on to friends and family. Voices can be added by calling a toll-free number to record a message....
Bravo Cooks Up “Top Chef” Mobile Game
Cable network Bravo is extending its restaurant-based reality series “Top Chef” with a mobile phone game that lets users work their way up wirelessly from dishwasher to five-star chef....
Coke Moves Virtual House to There.com
Coca-Cola today said it will migrate Coke Studios, the virtual world it has run within its MyCoke.com Web site for almost five years, to a new continent in the There.com virtual universe owned and operated by Makena Technologies....
Web Road Show Plugs Ford Sync Technology
“Kim and Seana” is a seemingly archetypical American road story—in this case about two young women seeking musical careers—with an equally American commercial angle, as they drive a Ford Focus equipped with Sync technology....
Gap Sends Holiday Cheer Via Video Promo
Gap has teamed up with Yahoo to launch a holiday-themed campaign that lets people create videos and e-mail them to family members and friends....
Philips, Mall of America Offer Text Parking Program
It’s a problem that plagues many weary holiday shoppers: forgetting where you parked the car....
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