Cars.com Revs Marketing Blitz with Super Bowl Ads
Cars.com is using two Super Bowl spots to kick off a $200 million marketing campaign, with characters from those spots playing roles in interactive ads online after the Big Game....
MySpace to Make Space for Outsiders’ Widgets
Taking a lead from smaller social-networking rival Facebook, MySpace will open its application platform to third-party software developers next week, enabling outsiders to build everything from useful apps to quirky games that MySpace users can plug into their profile pages easily....
CBS Interactive Scores Grammy Partnership
CBS Interactive has been tabbed official online partner of The Recording Academy, with plans to pump up the volume on this year’s 50th annual “Grammy Awards.”...
Budweiser Lures Mobile Users with ‘Secret Spot,’ Voting on Bowl Ads
In a move to add a bit more buzz both for football fans and beer-ad aficionados, Anheuser-Busch has integrated a mobile marketing element into its Budweiser TV game plan for the Super Bowl on Feb. 3....
CBSSports.com Redesigns, Builds Blogging Capacity
CBS Sports.com is figuring on boosting its user base and usage time with new blogging features and other aspects aimed at engaging Web surfers....
Pizza Hut Pushes National Mobile Ordering Service
Pizza Hut is giving people two new ways to order by cell phone....
MySpace Agrees to Anti-predator Steps
Social network MySpace has reached an agreement with most of the country’s state attorneys general on creating a new set of guidelines for protecting young members in its community....
American Airlines Pulls Promo After Big Response Clogs Site
American Airlines temporarily removed a sweepstakes from its Web site after hoards of people tried to register for the promotion and caused technical problems with the microsite....
Swiffer Kicks off YouTube Video Contest
Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest....
ESPN Extends Brand with MobiTV Channel
ESPN is broadening its wireless reach in a deal with MobiTV to create a channel delivering live simulcasts of some sports events to cell phones....
Papa Johns Pushes Texting Around NFL Playoffs
If National Football League teams score big in playoff contests, Papa John’s customers can win deep pizza discounts....
Club’s Penguins Raise Cold Cash for Charities
A 10-day charitable campaign in Club Penguin, the Disney-owned online world aimed at kids and pre-teens, has produced a pile of virtual coins worth about $1 million very real dollars....
MySpace Straw Poll to Beat Iowa Results by Hours
If you just can’t wait until the Iowa caucuses close at 7:30 p.m. (CST) on Jan. 3, relax. Social network MySpace is letting its U.S. voting-age members cast their ballots on Jan. 1 and 2 and expects to serve up the results hours before the first vote is taken on Jan. 3 in the Hawkeye State....
BMW Adds Build-Your-Own Features Online
BMW recently relaunched its Web site with a redesign that enables prospective buyers to effectively build their own customized model online....
Gather.com Moves to Voting for Next Great Crime Writer
Gather.com, the social media site for adults, has narrowed down its search for America’s “next great crime writer," to 25 semifinalists....
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