Jockey Brings Back ‘Underwars’ Contest, Campus Tour
Jockey International is once again looking for a few good dancers willing to show off their moves in their underwear. But this time the company is offering...
Live from the AAAA: Digital Offers Limitless Marketing Opportunities and Privacy Concerns
Companies may not like it, but employees are sitting at their desks watching YouTube, planning their evenings and IM-ing their friends...
Mobile Users Seeing, Acting on More Ads: Nielsen
Mobile advertising platforms and others waiting for the space to finally lift off can take comfort from the latest Mobile Advertising Report from Nielsen Mobile and its finding that about 23% of U.S. mobile users...
Johnson & Johnson Sponsor Olympics Webisodes
Well in advance of the Summer Olympics, Johnson & Johnson has teamed with NBC to present online video stories of the road several U.S. Olympic athletes have taken to get to the Beijing games....
Weather Channel Solicits Earth Day Content
The Weather Channel is encouraging viewers to contribute content about their personal commitment to ecology in a campaign to hype Earth Day....
Durex to Bar Patrons: Let’s Talk Sex
Condom manufacturer Durex is taking sex talk and putting it where it belongs—in bars and nightclubs....
KFC Pushes Toasted Wraps with Online Campaign
Online coupons and games are helping KFC get people to try its newest product, Toasted Wraps....
Tassimo Webisodes Showcase Coffee, Office Comedy
Tassimo, a hot-drink system for offices marketed by Kraft Foods, is looking for a few good Bobs. ...
McDonald’s Revives Online Game to Promote Fish Sandwich
McDonald’s is out once again with an online game promoting its Filet-O-Fish sandwich during Lent. In “Shark Bait II,” players compete against hungry sharks to see who wants McDonald’s Filet-O-Fish sandwich more at http://www.filetofish.com....
Crystal Light, Mandy Moore Challenge Women in Online Community
Crystal Light, the low-calorie beverage mix owned by Kraft Foods, has launched an online social community centered on women’s personal fulfillment and lifestyle enrichment....
Kraft Pushes Cereal Line with Viral Campaign, Music Video
Kraft Foods is testing the waters with a viral campaign urging people to celebrate a unique “holiday”—the day after Valentine’s Day—with its new Honey Bunches of Oats cereal....
Dr. Pepper, Yahoo Promote Valentine’s Vegas Vows
Dr. Pepper went looking for a promotion to convey the “luxurious indulgence” of its new Diet Cherry Chocolate Diet flavor, and decided that nothing says luxury like a Las Vegas wedding on Valentine’s Day—with comedian Pauly Shore on the guest list....
PBS Pumps More Video to Alternate Platforms
In an effort to grow viewership, the Public Broadcasting Service is aggressively spreading its content to platforms beyond the traditional small screen....
DQ Game Site Takes Aim at 8-to-12 Year Olds
Hot on the heels of the re-launch of its main Web site in September and a Blizzard Fan Club site in October, Dairy Queen has rolled out an engaging online game and in-store promotion aimed at the 8-to-12-year-old market. ...
MTV Grabs Air with Virtual Skate Park Promotion
MTV Networks has added a virtual skate park to its online virtual world and will use the digital hangout to promote two popular skateboarding-themed shows....
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