HarperCollins to Narnia Fans: Read, then Watch
In preparation for the May release of the movie version of another book in the “Chronicles of Narnia” fantasy series, publisher HarperCollins has launched an integrated campaign to “Read It before You See It,” using viral marketing and social media to encourage readers to pick up the text before they pick up tickets....
Gatorade Tiger Takes Off with Moon Drive Ad, Contest
Gatorade is pushing its new Tiger Woods signature sports drink with a multi-layered marketing campaign including TV spots and a virtual online golf game, all tied to the moon....
Sears Prom Site Makes Dress Shopping a Social Event
Retailer Sears Roebuck & Co. is getting ready for prom season by turning a portion of its basic Web site over to teen fashions for the big dance....
Coke Gets Search Traction
Coca-Cola’s C2 brand had a brief shelf life after its launch four years ago, despite a Super Bowl ad and a Yahoo takeover, due to a strategic oversight....
Social Media Research Is Work in Progress
It’s still the early innings of the social networking game, and companies are continuing to formulate strategies on how to get into it while analytical observers are trying to discern what the online dialogues mean....
Labatt, Exponentia Launch Interactive NHL Game
Labatt and Exponentia have introduced a live, interactive National Hockey League prediction and trivia game intended as a companion for fans while they watch real NHL action....
Got Milk? Taps MySpace with New Campaign
The company behind the Got Milk? tagline is rolling out a new campaign targeting teenagers to get them thinking about milk and music. Only this time, it’s using a social networking site to do it....
Sports Sites Score with NCAA Tourney Contests
Picking the winners has become a big promotional ploy for online sports sites, with significantly bigger prizes than office pools may offer....
CosmoGirl Prom Extends Social Whirl to Virtual World
CosmoGirl Magazine will offer its teen readers a chance to be the star at their own virtual prom on March 27, to be held in CosmoGirl’s Club CG in the virtual world There.com....
Jameson Sends St. Pat’s Wishes via Hourly Mobile Messages
Jameson Irish Whiskey culminates a month of St. Patrick’s-themed promotions today with an offer to send the perfect Irish toast to registrants’ mobile phones—at the rate of one an hour all day....
Build-A-Bear Promotes Site on 120 Million Milk Cartons
Build-A Bear Workshop is teaming up with Milk Rocks to feature its virtual world, BuildaBearville.com, on 120 million milk cartons in 95,000 elementary schools....
Viral Game for ‘10,000 B.C’ Far from Prehistoric
Think you’ve got what it takes to go Pleistocene? Fans of the Warner Bros. movie “10,000 B.C.” can find out how they fare among the hunters and gatherers with a new online viral game timed for the movie’s international release on March 14. ...
AT&T Puts ‘American Idol’ Fans in Picture
AT&T is looking to draw wireless customers who are “American Idol” fans into the spirit of the show with a picture framing promo....
Fans Join “Thriller” Anniversary, in Life and Online
Fans of the Michael Jackson “Thriller” album, 25 years old this year, can recapture some of that thrill by pasting themselves into the title song’s famous video as a lurching, dancing 3-D zombie...
Dunkin’ Donuts and Yahoo Develop Videos and a Web Site
Dunkin’ Donuts is teaming up with Yahoo Inc. to create two new Dunkin' Donuts-branded video programs and a community Web site. ...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Next»
