Mercedes Takes Aim at Small (but Rich) World
Mercedes-Benz will partner with invitation-only social network ASmallWorld.com on an interactive campaign to support the luxury carmaker’s efforts to sell itself to ASW’s 260,000 affluent members both online and offline...
AT&T a Text Winner in “Idol” Season Seven
The Fox TV show “American Idol” has been informally credited with encouraging the growth of the SMS channel by giving millions of viewers a reason to type in their votes for favorites....
Online Pizza Gets Faster, Easier with Widgets
Escalating the arms race in the online pizza category, both the Pizza Hut and Papa John’s chains this week rolled out desktop widgets that let users place their online orders without surfing to the companies’ Web sites...
Olympics Fans Can Wax Nostalgic on Visa Microsite
Visa’s newly launched “Go World” Olympics campaign will put international sports fans in the picture when they’ll soon be able to post short messages recounting their most memorable Olympics moments...
GEICO Shows Online Support for Troops’ Letters
A new interactive Web site dedicated to the preservation of letters and e-mail from American troops has launched in the run-up to Memorial Day and is under the sponsorship of GEICO and the non-profit Legacy Project...
Got Milk Freshens Up Web site with Interactive Features
The California Milk Processor Board has put a new spin on its irreverent got milk? campaign, adding a slew of interactive elements to its Web site....
Clear Channel Gives Lyrics to Listeners, Video to Advertisers
Clear Channel is adding new media riffs to its online radio formula, enabling listeners to access lyrics and producing video spots for advertisers....
Alltel Celebrates “My Circle” Anniversary with Reunion Sweep
Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to...
Carvel Sets Fudgie the Whale to Mobile Marketing
Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ...
Arizona Blue Cross Courts Hispanics with Webisodes
Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element....
Godiva: We’ve Got Chocolate in Your BlackBerry
Now there’s no excuse for giving Mom gas-station candy on Mother’s Day—at least, not if you have a Blackberry smartphone. ...
3rd Annual IMA Winners Announced By Promo Magazine
Burger King’s “Simpsonize Me!” campaign by Equity Marketing took “Best in Show” honors as well as the award for “Best Promotional Web Site” in Promo magazine’s third annual Interactive Marketing Awards...
Samsung, Voig.com Crown NYC ‘Guitar Hero Champ
In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game...
MTV Uses Oddcast Avatars in Online Program
MTV is using talking avatars to enliven interest in online program environments created to spark conversation between viewers about its shows....
VW Hits Times Square in Polling Campaign
Volkswagen has incorporated live polling through an electronic screen in New York City’s Times Square into its current Web-based popular opinion campaign....
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