Beer Brand Corners Boxing Bout
The Tecate beer brand will reach out to adult Hispanic boxing fans in the U.S. ...
Burger King Brands Subscription Mobile Games
Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99....
Dos Equis Launches ‘Interesting’ Job Search
As part of an integrated ad campaign, Heineken beer brand Dos Equis is launching a promotion using TV, print, radio, digital and out-of-home ads to find a new personal assistant for its spokesman, the self-styled “Most Interesting Man in the World.”...
Procter & Gamble Runs its Own Web Shows
Ever since Procter & Gamble Productions started shooting episodes of TV longest-running soap opera, “Guiding Light,” in 1955, the company has been in video business...
Live from ANA: Amex Targets Customers on the Web
More than a century removed from its origins as a freight hauler, American Express is a major mover in cyberspace to enhance its profile with customers...
Live from Ad:Tech San Francisco: Converse, Don’t Shout, Brands Say
Shouting is out and conversing is in, leading consumer brand marketing executives agreed during a panel discussion at ad:tech San Francisco 2008 this week...
Live from Ad:Tech: Getting Social with Target, Electronic Arts
Traffic on social networks is growing, and while marketing models are still evolving, some brands are starting to view those online communities as an integral part of their advertising....
Pepsi Pursues China’s Wow Generation through MyClick
Pepsi-Cola has launched its third Pepsi Creative Challenge in a 360-degree marketing assault on China’s Generation Wow using MyClick Media software....
Penguin Stages Contest to Hype Book
Penguin Young Readers Group has just released a young-adult novel about a girl who becomes unwillingly famous as the inspiration for a smash hit you-dumped-me song. ...
J&J Melts Stress with Online Campaign
Johnson & Johnson is out with an interactive marketing campaign that features social networking elements, online video and a widget to promote its Melt Away Stress adult skincare line....
Amazon Rolls M-Commerce via Text
Brick-and-mortar retailers are already accustomed to being challenged by Amazon.com in cyberspace...
Paramount Pitches Movie Clips to There.com Members
Paramount Digital Entertainment will make ultra-short clips from its movie vaults available to members of the There.com virtual world, letting members express their emotions via actual lines from movies as varied as “Clueless,” “Grease” and “Ferris Bueller’s Day Off.”...
MoveOn.org Goes to Grassroots for a Pro-Obama Spot
Political activist organization MoveOn.org has begun a search for the perfect Barack Obama video ad, as created by average folks and judged by a Who’s Who of Hollywood’s left-leaning celebrities....
Krystal Pushes New Beverage with Online Promotion
Fast food icon The Krystal co. is rolling out a new line of slush beverages, called Krystal Freeze, today and is supporting the effort with an online and e-mail marketing campaign....
Miller Runs Virtual Basketball Bar Tourneys
In a local brand-building gambit, Miller Lite has created virtual basketball tournaments running concurrently with games being aired during the National Collegiate Athletic Association’s Men’s and Women’s Tournaments....
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