Holiday Inn Express Lures Business Travelers with Webisodes
Holiday Inn Express is rolling out a new Web series targeting business travelers to entice those on-the-go to spend more time at the hotel chain....
MTV Pushes iTV Ads in Cadbury Campaign
MTV Networks is showcasing an interactive advertising template in a deal to promote Cadbury candy in a teen reality series debuting this week on the Dish Network....
Valvoline Shifts to High Gear with Mobile Coupons
Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire....
Yahoo Gets Its Olympic Games Face On
A new Web site within the Yahoo Sports portal will give visitors a host of ways to follow the Olympic Games over the Internet—and marketers a number of ways to link their brand names to the online action from Beijing...
Mobile Maker LG Looking for a Few Good Thumbs
For the second year in a row, LG Electronics MobileComm USA is on the hunt for the fastest thumbs in the country. ...
Unilever Revives Webisodes for I Can’t Believe It’s Not Butter
Unilever has extended its series of Webisodes for its I Can't Believe It's Not Butter Spray. This one, including six animated Webisodes and one TV spot, plays off the presidential campaign....
Golf Ball Maker Pushes the “Noodletarian” Platform with Microsite, Sweeps
Noodle Golf, the makers of Noodle+ and Lady Noodle+ golf balls, is urging devotees to cast a vote for “Noodleocracy” this campaign season and holding out a round of golf with commentator and brand spokesman Gary McCord as an incentive...
Lifetime ’Army Wives’ Gains Web Traction
Lifetime’s second season of “Army Wives” has hit the ground running, re-supplied with online content and a sweepstakes aimed at drawing fans in....
Mystery Box Widget to Get Facebook Players Guessing
An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way....
Neutrogena Dermatologics Taps Katharine McPhee for New Acne Products
Katharine McPhee, the fresh-faced singer and actress best known for her success on “American Idol,” is helping Neutrogena Dermatologics launch its new personalized acne regime....
TNT ‘RaceBuddy’ Revs NASCAR Web Content
TNT has created an animated character dubbed RaceBuddy to hype online content, including alternate camera angles, during its six NASCAR races this season....
Mobile Radio Promo Taps Teen Spirit
An April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database....
Klondike Renews Ad Campaign with $100,000 Video Contest
Unilever USA is bringing back its popular Klondike Bar ad campaign with a twist that invites people to upload videos to show what lengths they would take for the frozen treat...
Slim Jim Gets ‘Spicy’ with Interactive Campaign
ConAgra Foods is giving its Slim Jim brand a kick with a new campaign that promotes the snack’s “spicy side” through interactive experiences....
S&K Menswear Celebrates Father's Day with Viral Campaign
S&K Menswear is saluting Father’s Day with a viral campaign that lets people paste images of Dad’s head onto a dancing body. ...
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