Hasbro Online Game Promotes Upcoming G.I. Joe Motion Picture
G.I. Joe military-themed action figures have offered kids countless hours of play since Hasbro first created the line of toys in 1964...
Twitter Use Goes into Orbit, But Growth is Slowing: Nielsen
The amount of time people spend on social networking and blog sites continues to climb, with the total minutes jumping 82% year-over-year in May 2009...
Social’s Hot, Twitter’s Not for 18-24s: Study
Consumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network...
Papa John's Ties Virtual Game to Founder’s Pizza Deliveries
Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers...
America Votes for its Favorite Simpsons Stamp
In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character...
Tropicana Launches Online Community for Women
Tropicana’s Trop50 brand has launched an online community called “The Juice” with women-oriented online communities Blogher.com and iVillage...
Grove Park Spa gives Away 96 rooms in 90 Minutes via Twitter
To celebrate its 96th year in operation, the Grove Park Inn Resort & Spa opted to do something most 96-year-olds don’t usually do: get onto Twitter...
Sears Makes Gift-Giving a Family Affair
Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets families, friends and other social groups collaborate on buying and giving a single gift without worrying about how to wrap or ship it...
Social Nets, Video Are Sweet Spots for Online Growth: Nielsen
The proportion of time Americans are spending on such engaging Web pursuits as social networking, and watching online video is approaching moon-shot status, according to new findings from research firm Nielsen Online...
Church’s Chicken Links Cash Giveaway to Twitter
With the official launch of its brand on the Twitter microblogging service, Church’s Chicken has announced the addition of a community-benefit element to its newly beefed-up interactive marketing efforts...
KFC’s Free Food, Web Content to Push New Grilled Items
Monday April 27 was UNFry Day at most KFC restaurants, as the quick-service chicken chain gave away samples of its latest attempt to tap into the healthy eating trend with a slate of menu items that are grilled, not fried...
Sprite Combines Music, Social Nets and Reality TV in European Campaign
Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers...
U.S. Internet Ads to Slide 5% in 2009: Forecast
U.S. online advertising will decline by almost 5% this year mostly for recessionary reasons, according to a forecast by media analyst Screen Digest...
Three Olives Vodka Hoping for Some UGC Surprises
As they say in the movie “Office Space,” Three Olives, the British flavored vodka brand, wants customers to show their O-faces...
Disney Virtual Parade Goes Viral
A Web campaign to get visitors to design themselves and their friends into a customized Disney Main Street Parade has produced thousands of parades in two months and plenty of viral buzz for Walt Disney World Resorts...
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