Euro RSCG Chicago Adds Sprint Digital Work

Sprint has named Euro RSCG Chicago as its digital marketing agency of record, expanding the agency’s existing work as Sprint’s direct marketing agency of record.

Work is expected to begin immediately and will include e-mail, microsite and landing page efforts. In addition to creative development, Euro RSCG Chicago will develop strategy and digital planning, programming, information architecture and testing, the agency said.

The work had been handled by Tequila New York.

"Our partners at Euro RSCG have done great things with our direct marketing efforts and we look forward to similar successes in the digital space," Bronson Broockerd, department manager, direct, e-mail and SMS marketing at Sprint, said in a release. "We're confident the team at Euro will bring both strategic and tactical excellence to our digital marketing efforts."

Sprint Nextel offers a comprehensive range of wireless and wireline communications services, including two wireless networks that had more than 49 million customers at the end of the fourth quarter 2008.