Samsung Washers and Dryers Site Gets Thousands of Members

Pioneer Woman (Ree Drummond) is one feature on Samsungs new social site about washers and dryers. As she says, she spends her days on her cattle ranch “chipping dried manure from boots and washing jeans.”

Since Samsung Electronics America, Inc. launched its online social network for moms that’s all about doing laundry, and learning about its washers and dryers, more than 17,000 people have registered.

The site, Moms Like Us, offers product information, like-minded groups or the ability to start one’s own, message and photo sharing.

Four “Samsung Moms” are one of the highlights. Each had been given a new Samsung Washer and Dryer and asked to share their thoughts and user experiences at the site. Visitors can enter a sweepstakes to try to win a washer and dryer of their own.

Developed by Cheil USA Interactive Group , the site is billed as a social gathering place for “Life, Laundry and the Pursuit of Cleanliness.”

An encyclopedia of laundry tips is being built by users like how to remove rust stains or whiten silk.

Moms Like Us also features blog posts from Ree, The Pioneer Woman. She describes herself as “The wife of a rugged cattle rancher, the mother of four spirited children, all living on a cattle ranch in the middle of nowhere.” Her fresh perspective on being a modern mom is a perfect fit for this social media network.

“We found that women often turn to a friend for advice when making purchase decisions,” Cheil’s Interactive Creative Director, Ann Marie Mathis said in a release. “Since they are already researching products online, and many times looking to blogs for guidance, we offered a solution that engaged real people using the products rather than just a product-focused destination.”