Interactive Marketing News
Gap Rolls Out One-Day "Name Your Price" Offer Online
Casual apparel retailer has taken another step to re-engage customers, this time with an innovative adaptation of Web couponing that lets online shoppers negotiate for the price they're willing to pay...
Amex Launches Cardmember Deals via Foursquare Check-ins
American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it's choosing the location-based social platform Foursquare to do so...
Pull-Ups Helps Parents with Highly Integrated "Potty Dance" Campaign
Toilet training is notoriously tough-- as difficult for the parents as it is for the kids, or at least so most parents would claim. For the last two years Kimberly-Clark's Pull-Ups training pants brand has offered help in defusing some of the drama...
AT&T Helps Starz, Other Brands Reach Audiences via Mobile Barcodes
Scannable 2D or QR barcodes have long held promise as a way to link active consumers out in the world to online marketing and promotional offers...
Esquire AR Campaign Lets You Meet Brooklyn Decker at Your Local Bookstore
Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life...
State Farm Launches Branded Challenges in Car Town Game
National insurer State Farm Insurance is capitalizing on the popularity of games within social networks with a months-long campaign that will give players in-game rewards for safe virtual driving...
HSN.com Wins Big with 360-Degree Approach to Holiday Giveaway
In an effort to be everywhere its target customer is, cable and online shopping channel HSN gave its traditional "Great Gift Giveaway" promotion a 360-degree makeover this past holiday...
Bacardi Mixes Integrated Holiday Branding Cocktail
Over the holidays, Bacardi USA wrapped its entire portfolio into one two-month program, "Mix & Share"...
Getting a Grip on Groupon
To judge how hot the "social coupon" space is now, try this unscientific experiment. Look up an online article on one of the category leaders—Say, Groupon or LivingSocial.com...
Groupon Builds a Holiday to Promote Deals as Gifts
Festivus may be for the rest of us, but social-coupon platform Groupon thinks we could use a holiday aimed specifically at deep-discount group buying...
Duracell Gets Up to 6% Conversion with Interactive Video Promotion
Duracell has taken a video commercial a step further by overlaying it with brand and trivia questions as the video plays...
Digital Place-Based Media Reaches Critical Mass
Quietly, and under the radar of many in the marketing and advertising worlds, digital, place-based video has achieved critical mass in the United States...
FTC Reviews the Children's Online Privacy Protection Act
The Federal Trade Commission is currently conducting a review of the Children's Online Privacy Protection Act, which governs how Web sites may collect and use personal information from children under the age of 13...
An Online Exchange for Landlords and Retailers Pops Up
A new online exchange called PopUpInsider.com matches landlords of vacant space with retailers and marketers looking to open temporary pop-up shops...
American Express Promotes Gift-Card Sales with Online Games
American Express is using a pair of online games to promote changes it made last fall to its gift-card procedures that make them, in the company’s words, "100% gift and 0% fees"...
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