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Upshot Buys Emerge Digital 

Nov 3, 2009, Staff for PROMO Xtra

Upshot has acquired Emerge Digital, an interactive agency and longtime partner...

Remington Launches Online Grooming Game 

Oct 22, 2009, Staff for PROMO Xtra

Remington Products is using an online game where guys can experiment with different grooming and hair styles to encourage them to think about using its men’s grooming and shaving tools...

Kraft Pushes Recipes as a Marketing Tool 

Oct 1, 2009, Patricia Odell for PROMO Xtra

Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese...

Frito-Lay Turns Contest Winner’s Story into Webisode  

Sep 29, 2009, Patricia Odell by PROMO Xtra

A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign...

The Nielsen Co. and Facebook have formed a multi-year alliance to help marketers around the world better use the Internet to develop and market new products. The deal brings together Facebook’s global consumer reach and Nielsen’s market research expertise. The two entities have introduced the first product as a result of the collaboration, Nielsen BrandLift, designed to provide marketers with effectiveness measurement for Facebook advertising. The product will launch this week in the U.S. with select test partners and roll out to all Facebook advertisers in the coming months. BrandLift uses opt-in polls on Facebook’s homepage to measure consumer attitudes and purchase intent from display advertising that has appeared on the site. “Facebook is an increasingly vital link between consumers and brands,” said John Burbank, CEO of Nielsen’s online division, in a release. “We will now be able to add deep knowledge of this important social network to our unmatched media measurement and consumer insight across all three screens. Together we will be able to provide the missing elements to clients seeking better understanding of how Web content and online advertising affect consumer behavior.” “The combination of our unique ability to quickly and effectively poll a sample of our more than 300 million users and Nielsen’s expertise in data analysis will give marketers access to powerful data they can use to understand and improve current and future campaigns.” “Sheryl Sandberg, COO of Facebook, said in the release. BrandLift measures aided awareness, ad recall, message association, brand favorability and purchase consideration via a set of short, specially designed one or two question surveys. Working directly with Facebook’s advertising clients, Nielsen will conduct hundreds of BrandLift tests over the coming months. The frequency of the surveys, which appear on Facebook’s homepage, will be carefully controlled to limit any one user from being asked to participate too often. No personally identifiable information will be collected as part of this program, the companies said. 

Sep 24, 2009, Patricia Odell for PROMO Xtra

The Nielsen Co. and Facebook have formed a multi-year alliance to help marketers around the world better use the Internet to develop and market new products...

Vitaminwater Puts Users at the Flavor Controls 

Sep 10, 2009, Brian Quinton for PROMO Xtra

A new campaign from Coca-Cola’s energy brand Vitaminwater is crowdsourcing its next flavor rollout and offering a $5,000 prize...

Amex, NBC Looking for a Few Good Entrepreneurs 

Aug 20, 2009, Brian Quinton for PROMO Xtra

American Express is taking aim at small businesses with a user-generated contest and campaign called “Shine a light,” asking participants to nominate and then vote online for a small business that’s inspiring its community with its resilience and entrepreneurial spirit...

Eight O’Clock Rolls Out More ‘Mad Men’ Campaigns 

Aug 18, 2009, Brian Quinton for PROMO Xtra

Scotch, not coffee, may be the beverage of choice on “Mad Men,” the AMC cable series about the ‘60s-era advertising world...

Banana Republic Contest Offers to Let Entrants Go “Mad” 

Aug 6, 2009

Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series...

Online Video Rockets in Usage, Two Reports Show 

Aug 6, 2009, By Brian Quinton

Two separate studies find that online video viewing has grown astronomically and is on track to grow even further...

Land’s End Web Site Wants to See Kids’ Backpack Wishes 

Aug 5, 2009, By Brian Quinton

Land’s End has launched an interactive site that will let kids add a backstory to their virtual backpacks and offers parents the chance to win a backpack by posting their child’s creation to Facebook...

Sears Gets Sociable with Back-to-Campus Crowd 

Jul 30, 2009, Staff for PROMO Xtra

Sears has unveiled the social media campaign that will promote its back-to-college sales this season, a package of three integrated Facebook tools grouped under the heading “Campus Ready”...

AMP Agency Buys Rock Coast Media 

Jul 28, 2009, Patricia Odell for PROMO Xtra

Experiential marketing agency AMP Agency, has acquired Rock Coast Media, Inc., ...

Coldwell Banker Says, “Touch This” and Find a New Home 

Jul 9, 2009, Patricia Odell for PROMO Xtra

Coldwell Banker Real Estate LLC is hosting an interactive billboard in New York’s Times Square that displays requested home listings in real time...

Doritos Puts Virtual Concerts in Chips Bags 

Jul 7, 2009, Patricia Odell for PROMO Xtra

Shoppers perusing grocery isles will come across a new product from PepsiCo’s Frito-Lay division, Doritos Late Night Chips...

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