Interactive Marketing News
Yahoo, TV Makers Unveil Deals to Webify the Tube
TV and the Web are converging, but until recently most of the movement has come at the Internet end. Broadcast channels are increasingly putting current episodes online, and U.S. audiences ...
Social Networks the ‘Movies’ of the ’09 Downturn: Netpop
Americans are spending almost twice as much time on social networks as they did two years ago, according to a new study by Netpop Research....
Amazon, Wal-Mart Know How to Keep Web Shoppers Happy: Survey
E-commerce may have outperformed brick-and-mortar retail this holiday season, but that doesn’t mean shoppers were happy about how they were treated at those merchant Web sites...
NBA Fans Select Slam Dunkers in Sweeps Contest
Making the fan-friendly NBA All-Star Game weekend festivities fan-friendlier, the league is giving fans a chance to choose a rookie player for the annual Sprite Slam Dunk contest....
Nickelodeon Launches Pop Culture Dashboard
Nickelodeon has created another cyberspace extension with UpickDaily.com, an online water cooler for kids to share opinions on entertainment, sports and the Web itself....
Kraft’s New App Brings Recipes to iPhones and iPods
Kraft Foods is making it easier for busy consumers to plan meals, search recipes and even locate the nearest store through a new downloadable application for iPhone an iPod touch users....
Mobile Tuesday to Deliver Coupons 52 Weeks Per Year
Mobigosee, a leading innovator of transformational mobile marketing technology, today announced that ...
Digital Dogs Promote “Marley” Movie, Animal Welfare
The canine-centric holiday movie “Marley & Me,” the pet food brand sponsors and non-profits aimed at animal protections are all getting a promotional boost from a virtual pet application available on the Web, on social networks and on the iPhone. ...
Garfield Enters the MiniEgo Virtual World
Garfield the cat has entered the virtual world, lending his likeness and stuff to the flock of MiniEgo users....
Scion Reaches Out to High Schoolers for Campaign Ideas
Auto maker Scion has launched a high school marketing competition that will give young adults in selected U.S. markets the chance to team up, suggest marketing concepts for the Toyota brand, and possibly win supplies for their school...
First Response, BabyCenter.com Pair
Parenting advice portal and social community BabyCenter.com is offering to send users text message alerts with some of the most important advice of all: when their most fertile conception days are about to arrive....
Lucky Brand Debuts Consumer-Generated Coupon
It’s sort of like Elf Yourself, but once you add in a bucking green-nosed reindeer and a high-speed rendition of “Jingle Bells,” you now have the Lucky Buck Off....
Nabisco Creates Holiday Film About its Crackers
Nabisco is kicking off a holiday campaign around the art of simple entertaining at home with family and friends....
Search Advertising Growth Soars
(Direct Newsline)—Strong fourth quarter Internet search advertising may reach record highs for Google and Microsoft. ...
Drug and Medical Makers Re-formulate YouTube Videos
Online advertising and promotion appear set to take up a larger proportion of brand ad budgets in 2009. But for some industries that must comply with heavy regulation and disclosure requirements, that transition to digital marketing can raise issues....
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