P&I Postscripts

FOLGERS: is offering free samples of its Gourmet Selections coffee by mail. Consumers can sign up to receive a 1.1-ounce package of coffee in one of four flavors Bistro Blend, Crème Brulee, Chocolate and Vanilla Biscotti at WakeUpSpecial.com. Online marketing and TV spots support the offer.

THE ADVERTISING SPECIALTY INSTITUTE: has named Vince Bucolo chief operating officer. Bucolo will continue to oversee all production of magazines, catalogs and marketing materials, customer service, membership recruitment and warehouse services. He previously worked as senior vice president for the ASI. Bucolo reports to Timothy M. Andrews, ASI president.